<![CDATA[Gawker: valleywag, starbucks]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, starbucks]]> http://gawker.com/tag/valleywag/starbucks http://gawker.com/tag/valleywag/starbucks <![CDATA[Downtown San Francisco no longer capable of supporting three Starbucks per intersection]]> Next year's Macworld may be the last chance to make a shamefaced Starbucks run to the mall-kiosk latte dispenser in the Metreon. Why did the Seattle coffee monoculturist give six months' notice of that coffee-bar's closure, and 599 others? Why, to retrain loyalists on other locations within footsteps. We already know that you drink only at establishments where the coffee pickers are unionized, graduate-degreed, and constantly hugged. And so do we. But here's our map of the remaining South of Market Starbucks — and all the Blue Bottle locations — anyway. Only to show to your sleep-addled board members when they visit for a meeting.


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(Photo by Davity Dave)

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<![CDATA[Street View finally coming to Seattle]]> The Google Street View car was Spotted in Microsoft Country last week after launching in many smaller markets around the country first. Apparently the drivers, rather than use some fancy, newfangled Internet doohickey, simply burn the data captured by the rooftop camera array onto a CD and mail it back to Mountain View. The fact that Portland, Oregon and Juneau, Alaska were added to the list of Street View cities before Seattle inspired an April Fools article in local publication Naked Loon quoting a fictional Google spokesmonkey as saying the addition of Seattle was "extremely unlikely, save for some kind of highly localized disaster centered somewhere in Redmond."

My question is whether or not the car will be passing through the enclaves of wealth on the east side of Lake Washington like Mercer Island and Medina, where Microsoft chairman Bill Gates has his four-story underground bunker. Still, the homes of Amazon CEO Jeff Bezos, Starbucks CEO Howard Schultz and Clearwire founder Craig McCaw are all within Seattle city limits, so happy Street View hunting! (Photos by Jed Rosenzweig)

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<![CDATA[Starbucks' desperation means free Internet for card customers]]>
With the purchase of a $5 gift card, or by entering your personal information in the company's database for a rewards program, Starbucks will allow you to sip on two hours of free Wi-Fi from AT&T at stores. The Seattle-based fast food chain may be one of the first to be hit by any economic downturn as Americans cut back on the affordable luxury of $4 caffeinated drinks and spend that money at competitors like McDonald's. One look at the stock's performance over the last year, down over 30 percent, and you can see why CEO Howard Schultz would look to freebies like Wi-Fi to keep the company's FrappucinoTM junkies coming back. As our very special correspondent once put it, "Wi-Fi isn't a luxury or even a commodity. It's a condiment."

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<![CDATA[AT&T turns off free Wi-Fi]]> AT&T meant to make Wi-Fi free only for iPhone users. But a hack made it free for laptop users at Starbucks and other network points controlled by AT&T. The free Wi-Fi has now been disabled. Guess the hoi polloi stealing bandwidth ruined it for iPhone owners. [Gizmodo]

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<![CDATA[Get free Wi-Fi at Starbucks with or without an iPhone from AT&T]]> starbucks_hack_iphone_at%26t_free_wifi.jpgAT&T is offering iPhone owners free Wi-Fi at hotspots managed by the company, including those at megachain Starbucks. But all the system checks is the user-agent string supplied by the iPhone's Safari browser and a phone number from a working iPhone. So anyone with a laptop can simply change their browser's user-agent string, put in the phone number of a friend with an iPhone, et voila! Free Wi-Fi. Why you won't get? The phone number of the cute barista you've been flirting with in vain. (Via Slashdot, photo by Synthesis Studios)

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<![CDATA[Starbucks quarterly results spill scalds analysts's laps]]> starbucks_world_headquarters_seattle.jpgStarbucks CEO Howard Schultz dampened analyst expectations for the company's performance ahead of its April 30 quarterly earnings anouncement, sending shares tumbling 10.4 percent in after-hours trading. "The current economic environment is the weakest in our company's history," he said to explain why the company is facing the first quarterly profit decline in eight years. The retailer has long traded on being a relatively affordable yuppie status symbol, serving up a dose of psychological salve for four dollars a cup to an American middle class in decline. But it looks like Schultz's stunt to bloster the elite cachet of a brand now as ubiquitously plebeian as your local McDonald's might not be enough to fuel continued growth. (Photo by Peter Kaminski)

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<![CDATA[Starbucks won't "laissez faire" — even on its gift cards]]> Starbucks will let you create your own customized Starbucks gift card with anything you want stamped on it. Well, almost anything. When Roger Ream tried to get "Laissez Faire" printed on his Starbucks card, it was rejected. Starbucks says "we review each Card before printing ... but we can't honor every" request. Starbucks policy considers "overtly political statements" inappropriate. The Wall Street Journal discovered that "People Not Profits" and "Yes We Can" both sailed through just fine. For a company that's fighting in court against paying back tips to its employees, I'd think Starbucks would embrace "laissez faire" wholeheartedly.

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<![CDATA[New social networks fighting against ebb tide of user interest]]> Social network fatigue reaches high tide lineSocial network fatigue is nothing new, at least to The 250, and VCs are finally catching on — the Starbucks social network might be the watershed moment when everyone stepped back from updating their umpteenth profile, put down the double-tall soy mocha and said to themselves, "You know, maybe we've reached the point of diminishing returns."

I was on the verge of deleting my Facebook profile, except that as a Gawker Median, I have to have one per company policy. (Well, that, and Facebook's resident chanteuse Randi "Jayne" Zuckerberg left a note on my wall — air kisses!) I settled for deleting all but the basic apps. Just don't tell Mashable's Pete Cashmore the sky is falling. He seems like such a sensitive lad. (Photo by tomnono)

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<![CDATA[What's new at Starbucks: 3 changes]]> I'm a reporter, dammit, so after reading about today's all-hands training sessions at all Starbucks stores I walked over to the store at 333 Market in San Francisco's Financial District and asked my barista to explain, step by step, exactly what's new.

  • 1. Richer espresso mix. Starbucks espresso machines have been recalibrated to mix a stronger dose. It's not as powerful as Peet's, but it's more in that direction. My daily triple-shot tastes a lot thicker.
  • 2. Shot glasses. Instead of pouring directly into your cup, all shots are now dispensed into clear glass shot glasses. The barista must visually approve the shot before pouring it into a cup. This not only checks the mix, it prevents stale, crema-free shots from being served after lying around too long.
  • 3. Smaller steamer pitchers. No more giant tub-o-foam, but rather smaller batches of steamed milk and foam more tailored and fresh to each order.
Could I taste the difference? Instantly. (Photo by AP/Ted S. Warren)]]>
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<![CDATA[Starbucks closed for three hours to make buying lattes even slower]]> In a much publicized public-relations move training exercise, Starbucks closed all its stores for three hours yesterday to "retrain" employees on how to pour the perfect cup of joe. Seems like baristas should really know how to do that already, but whatever. What actually went down?

Starbucks has a new sign posted in its stores: "Your drink should be perfect, every time. If not, let us know and we'll make it right." A lofty goal. Espresso shots are now being poured into shot glasses first, instead of directly into your cup. The theory is that baristas will be able to tell if the espresso is too strong or weak before schlepping it to you, at the expense of a few seconds of prep time. Unfortunately for purists, Starbucks will still be using automatic espresso machines, but Ann-Marie Kurtz, Starbucks' manager of global coffee and tea education — does that fit on a business card? — says "it's not as simple as pushing a button."

Did you go to Starbucks today? Was your cup somehow more perfect today than it was before yesterday? Do share in the comments.

(Photo by AP/Eric Risberg)

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<![CDATA[Craig Newmark doesn't care about indie coffeeshops]]> Craigslist founder Craig Newmark supports multinational coffee chain's outlet at 4th and King. (Photo by glovercom)

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<![CDATA[Laptoptards Are About To Ruin Your Starbucks]]> Like every growing hipster, I'm painfully transitioning from my local indie grubby cafe to Starbucks, because dammit I just want a clean table and no one asking me for money and maybe an egg nog latte in December. I also want a cafe without a mob of laptop zombies typing with headphones on, creating a completely silent cafe and making me feel like I must whisper my order. So I'm not happy that in its upcoming switch from T-Mobile to AT&T, Starbucks is dropping the price of wifi from $10 a day to one $5 payment for the rest of your life.

Just buy the minimum prepaid Starbucks Card, and you get two hours a day. Not just that day, but every day you have that card, until AT&T gets greedy again.

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<![CDATA[AT&T to become leading Wi-Fi provider to latte liberals]]> AT&T is replacing T-Mobile as the Wi-Fi provider at 7,000 Starbucks locations in the U.S., starting in the spring. Even better? Customers who pay with a Starbucks gift card get two hours of free Wi-Fi. Now, I could tell you how this benefits iPhone sales, or takes pressure off AT&T's overcrowded cell-phone networks, but I'm more concerned about how many more people are going to be leeching free Internet at my local Starbucks.

The $10/day price that T-Mobile charged was a price barrier that kept out the riff-raff. Now, every Paul, Owen and Nicholas with an iPhone or a laptop will be clogging up my third place. Thanks a lot, AT&T.

AT&T Wireless customers don't get the love yet, but AT&T spokesman Brad Mays says "this is a strong advantage for AT&T and it only makes sense for us to leverage this network for our entire customer base, including Mobility customers." Translation: Free Wi-Fi for AT&T customers, maybe. Here's hoping. I don't know anyone who raves about their AT&T DSL, but I know plenty of iPhone users who would love this. And yes, iPhone + Starbucks + Land Rover makes me the ultimate yuppie.

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<![CDATA[Starbucks has fired Jim Donald as CEO, replacing...]]> Starbucks has fired Jim Donald as CEO, replacing him with Howard Schultz, the coffee chain's chairman. Changes in the works: Closing struggling stores, slowing store openings, and improving the "store experience." Translation: Dealing with the reality of competing with McDonald's as yet another fast-food chain. [WSJ]

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<![CDATA[McDonald's outs Starbucks as fast food chain]]> It would take a lot to pull San Francisco's bloggers out of their default Starbucks habitats, but with a new, cheap line of espresso drinks and its free Wi-Fi, McDonald's may well yet lure poor newsfeed slaves to its golden arches. While the constant aroma of fried food may not be the most appealing work environment, neither is the modern-day Starbucks.

When is the last time an outpost of the latte empire captured Starbucks chairman Howard Schultz's vision of "a 'third place' where people gather between home and work and feel some of the romance of the European cafe." In fact, the ease with which McDonald's has entered the gourmet-coffee arena proves that Schultz's "third place" is little more than a fast-food joint. Unfortunately for the ubiquitous coffee joint, Mickey D's has been in the fast-food game much, much longer.

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<![CDATA[Apple to make ordering at Starbucks less embarrassing]]> (Photo by idogcow)On December 20, Apple filed a patent on wireless technology for ordering coffee from an iPhone or iPod. The goal, according to a copy of the patent filing obtained by Forbes, is to help customers avoid the "annoying wait in a long queue before completion of the order." Whatever. I just know I'd finally buy an iPhone if it means I never have to take an extra 20 seconds to say, "halfcaf soymilk chai latte with an extra shot of espresso and only two pumps, please." (Photo by idogcow)

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<![CDATA[Apple to open 40 new stores in 2008]]> Apple is the new StarbucksMegamillionaire Ron Johnson, Apple's senior VP of retail, announced that Apple will open an additional 40 retail stores next year. The company already fruitfully operates over 200 stores worldwide, but this year Apple will focus on international markets including several new stores in the U.K., Brazil, and perhaps Mexico City. I don't know, Ron: Until you reach Starbucks territory, can you really say you have enough U.S. outlets? (Photo by Sarah Baker)

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<![CDATA[Can I order you a coffee, miss?]]> Men get their coffee 20 seconds earlier than women who order from the same staff in the same coffee shop, according to a recent study written up in Slate. If you've ever stood behind iJustine ordering her triple grande nonfat no-whip 6-pump extra-hot white mocha, you know being on camera doesn't speed up slacker baristas one bit.

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<![CDATA[Starbucks has few fans on Facebook]]> StarbucksThe premise behind Facebook's Social Ads is the notion that users of the social network will declare their brand loyalty on the site, and thereby opt into targeted ads from some of their favorite corporations. Starbucks, despite a recent dip in store visits after a price hike, serves 44 million customers a week. So you'd think a few of those customers might have admitted to being fans of Facebook, right? Wrong. Facebook's Starbucks product page has all of 59 fans. I think there were that many people in my local Starbucks the last time I bought a latte.

The idea of targeting ads to willing customers is not wholly flawed. HotorNot founder James Hong points out that more than 32,000 860,000 Facebook users have declared Starbucks "hot" on his company's Facebook HotLists application. Not shabby at all, but even then, that hasn't hit mass-audience status. Let's say Starbucks advertised to every single one of those users and got them into a coffee shop every day? It still wouldn't really move the needle on sales.

And if Starbucks visits are on the decline, does Starbucks want to preach to the converted — or reach new customers who don't already identify with the brand? Perhaps Starbucks should buy ads that are targeted to people who aren't its fans. Or here's an idea. How about an old-fashioned TV campaign? Last I checked, almost the entire population of the U.S. watches television, while only two-thirds are online.

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<![CDATA[Starbucks overload]]> StarbucksNot even the thrill of purchasing the coffee shop's soundtrack on an iPhone is luring customers into Starbucks. Foot traffic to individual locales is declining. It could be that trendy new coffee bars are leeching away Starbucks brand loyalty. Or it's the simple fact that there's essentially one Starbucks per child in some neighborhoods. No one can drink that much coffee.

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