<![CDATA[Gawker: valleywag, stylediary.net]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, stylediary.net]]> http://gawker.com/tag/valleywag/stylediarynet http://gawker.com/tag/valleywag/stylediarynet <![CDATA[Fashionista sells style site]]> handschiegel.pngWhen last we heard from L.A. entrepreneuse Patricia Handschiegel, she was unloading $25,000 worth of surplus fashion. Now she's unloaded considerably more: Her company, StyleDiary.net. StyleHive, which recently raised $2.6 million in venture capital, spent a healthy chunk of that funding on Handschiegel's site. StyleHive applies the concept of social bookmarking — automated sharing of one's favorites with friends — and applies it to fashion. That it felt the need to acquire Handschiegel's StyleDiary, which mixes user-submitted fashion shots with a more traditional editorial approach, suggests that when it comes to style, software isn't everything.

As for Handschiegel, she's glad to have sold. The business of business gets in the way of the business of style. This explains Handschiegel's cryptic IM from not too long ago: "I didn't get a single girl maintenance for two weeks. My nails were terrible and my eyebrows were bushy." So that's what kept her away from the manicurist! Beauty has a price. And so does every entrepreneur. (Photo by patriciafromstyleidary)

]]> http://gawker.com/index.php?op=postcommentfeed&postId=332476&view=rss&microfeed=true <![CDATA[Help a charity, get a startupper a new wardrobe]]> stylediary.jpgTIM FAULKNER — Patricia Handschiegel, founder of Stylediary.net and self-labeled "entrepreneur/fashion/tech veteran," is auctioning her entire "mammoth [Sic.] wardrobe that spans thousands of dollars, designer names and cool indie labels" estimated to be worth around $25,000 on Ebay for charity. One wouldn't be tempted to question her motives: she is requesting submissions of underserved charities and states "I always hoped to someday get to a place where I could use my success in business and help other people and I'm finally here." $25,000 goes a long way in helping any charitable organizationand. It doesn't hurt that the campaign will help promote her and her ventures ...and, after all, today's fashion and tech entrepreneurs can't "speak at conferences, sit on advisory boards, and share what [they] know about owning a media company" wearing yesterday's fashion. In fact, one must applaud the ingenuity of Handschiegel's endeavor: it's both philanthropic and self-serving. [Photo Credit: stylediary.net]

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