As sole founder, she's bootstrapping for now, but upfront about her plans to cash out in three years — how L.A. gauche, yet refreshingly honest! Valley entrepreneurs only blather dishonestly about how they're "building a company for the long term." Meanwhile, she'll be penning a column for TV Week, Digital Dish, about the experience transitioning from Web technology into the entertainment industry, which should make interesting reading for those of you out there looking to go Hollywood.

• How to be a girl and a CEO
• Invest in a magnifying mirror, with a light, for touching up your eyebrows if you can't get them done, and putting on eye makeup easier.
• Take hair vitamins.
• Get good facial and body scrubs.
• Buy a good nail polish and top coat — stretch the life of your manicure/pedicure.
• Find the easy, never fail thing for your hair when you're running late but want to look good.
• Have a default makeup look you can do quickly or on the go.
• Create pre-canned, ready to go outfits. Ask anybody about my black cashmere sweater dress. It has gotten me through a ton of events.
• Moisturize head to toe; include your cuticles.
• Buy hair glaze when needed before big meetings.
• Carry the essentials with you, always.

• Focus on numbers. StyleDiary "might have not had MySpace level traffic," Handschiegel says, but because StyleDiary kept focus on its topic, a "60 percent return rate and average session time of something like 30 minutes" was plenty attractive for potential buyers. As is talking stats, not style.
• Promote yourself and the company carefully. Potential buyers wouldn't know about StyleDiary if Handschiegel hadn't made them aware. But self-promotion is tricky, especially for women. "Whoring yourself out and bouncing around the parties" isn't the way to do it, Handschiegel says. Neither is "Twittering 100 times a day." Actually, this advice applies equally to men.
• Accumulate real advisors, not Facebook "friends." "I was sort of mentored by two really successful serial entrepreneurs. I spent six or seven years working with them, watching what they did, how they conducted themselves."
• In conversations, add information, not just your voice. The best way to counter people's assumptions about female entrepreneurs — namely, that since you're a girl, you won't know anything — is by contributing to discussions online and off with actual knowledge. For a specific example, Handschiegel started talking about IP packets. I didn't follow, but she sounded way smarter than most of the wantrepreneurs I hang out with in Manhattan.
• Don't spend. StyleDiary was easier to sell, Handschiegel says, because it was "self-funded, debt free and cash flow positive." Any tricks to keeping it so lean? Things to avoid spending on: "Office, office supplies: things that make you feel like you're doing something." Also: "A lot of girl entrepreneurs go bananas thinking they'll make money. I would never spend the $3k it'd take me to be at SXSW just to party there."
• Sometimes you have to let your girl's-girl image go. "Nothing takes precedence over the business. That's why you see me at events and I usually got ready in the car, if at all."