<![CDATA[Gawker: valleywag, supernova]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, supernova]]> http://gawker.com/tag/valleywag/supernova http://gawker.com/tag/valleywag/supernova <![CDATA[Loic Le Meur goes spelunking for the mythical g-spot in Seesmic demo]]> $1795 a head is a lot to pay for a sex ed lesson, let alone a tech conference, so why not combine the two? That was apparently the idea behind "Liquid Conversations" at Supernova, which nearly ran off the rails when panelist Loic Le Meur demonstrated his startup Seesmic, which the ebullient founder describes as "video for Twitter for video." The video he chose featured an international group of users and a talking head with a velvet vagina puppet leading them on an intrepid search for the g-spot. Le Meur may have thought the full-motion lesson would shake up the room of predominantly male attendees. But putting female sexuality front-and-center, especially when the few women in attendance just wanted equal time on the mic, not necessarily equal time for their orgasms, was just awkward for everyone. And it didn't do much for the sex ed lesson, either, nevermind that in another context it would have been not only appropriate but sorely needed. More sexploration on Seesmic after the jump.

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<![CDATA[How can I insult this guy's architecture in 140 characters or less?]]> Briton Paul S. Downey catches Blaine Cook, former lead architect of Twitter, at Supernova. Can you suggest a better headline? Do so in the comments. The best one will become the new headline. Yesterday's winner: "Damn, forgot this job came with a side of Scoble." by actionhero11. (Photo by Phil Whitehouse)

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<![CDATA[Supernova conference interrupted by burger disaster]]> Catering to the whims of the Web 2.0 crowd is tricky — but it usually doesn't bring in firetrucks. The Supernova conference, which wraps up tomorrow, served freshly made sliders, White Castle-style, at a party this evening. The fumes from this fare were enough to alarm San Francisco's fire department, which sent up a ladder crew to investigate. Photos from an eyewitness, after the jump:


The offending burgers.


Plaxo's Joseph Smarr and John McCrea deem the sliders Comcastic.


Here come the firetrucks!


Ladder at the ready!


Firemen converge on the culinary disaster.

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<![CDATA[Random startup creator makes more sense than most business plans]]> We would have warned UK-based Web developer Jeremy Keith that Supernova is full of Valley types spewing meaningless neologisms and pitching pointless startups, but we see that he's already quite well aware of copycat wantrepreneurs and the lunacy of some of their business models by creating a "Social Buzzword Generator" that spews logos, names and taglines that are no less convincing than Pheltup.

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<![CDATA[Damn, forgot this job came with a side of Scoble]]> Valleywag's very special correspondent Paul Boutin is back, but could a meeting with Robert Scoble at Supernova presage Scoble's return as our mascot as well? Nah. Can you suggest a better headline? Do so in the comments. The best one will become the new headline. Yesterday's winner: "You're gonna need a warrant for that search, officer. Or a web browser." by ThatKid.

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<![CDATA[Kongregate's Jim Greer, on how to get a girl-crazy VC to commit]]> In this morning's otherwise sleepy session the "brave new world" of entrepreneurship at Supernova, Vipin Jain of Retrevo offered the analogy first — that for startups, attracting venture capital is like dating. "When you first start there’s some excitement. Then, the unknown!" Jim Greer, CEO of the epic timewasting Flash-game site Kongregate jumped in:

And in that scenario, you're the woman. Wait! I know that sounds sexist, but ... you're being pursued. You're the one looking for commitment.

So far Kongregate has collected $9 million, in a combination of venture, angel, and "super angel" funds. Was Greer's not putting out for just anyone what attracted hard-to-get Jeff Bezos, then? (Photo by Joi Ito)

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<![CDATA[Esther Dyson: Online advertising will "turn good people into prostitutes"]]> Esther Dyson, one of the 28 women counted at today's Supernova conference, responding to Bob Iannucci of Nokia in a conversation on the challenges of making money off of emerging networks of users, urged businesses to "appeal to people's pride rather than their avarice" or else they risk "turning good people into prostitutes." When Iannucci replied that "a market is just a language," Dyson extended her metaphor to herself, and to Dopplr, a trip-sharing social network. "I give up my travel information for free on Dopplr," she explained. Dyson is an investor in Dopplr. Does that make her a pimp who gives out freebies? (Photo via esthr)

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<![CDATA[Bucketize]]> The latest Internet-advertising buzzword sounds like something you'd do to the office restroom. But what does "bucketize" actually mean? True personalization takes too much effort, AOL and Yahoo executives told an audience at the Supernova conference today. Instead, the Internet giants lump users into "buckets," or broad psychographic groups, and target content and ads to them accordingly. This neologism, alas, is probably here to stay. "Profiling" users sounds too sinister, and "categorizing" them too prosaic. Grab a mop, marketing geeks.]]> http://gawker.com/index.php?op=postcommentfeed&postId=271559&view=rss&microfeed=true <![CDATA[One of the thirteen startups pitching at...]]> Webware]]]> http://gawker.com/index.php?op=postcommentfeed&postId=271212&view=rss&microfeed=true <![CDATA[Conference payoffs not disappearing anytime soon]]> Techcrunch's Mike Arrington — who has never claimed to be a "golden fountain of objectivity" — recently partnered with Jason Calacanis to launch the Techcrunch20 demo conference. The idea is to break out of the paid-demo conference mold and give space to startups based purely on merit. However, there's no reason to throw the cash-baby out with the payola-bathwater for other events.The Supernova conference — produced by the Wharton School — also selects its 12 Techcrunch-sponsored "Connected Innovators" based on merit. Of course, the winners must be prepared to cough up $5,000 in order to accept the honor and make their presentation; that's in addition to the $2,000+ conference fee, though if you're so inclined, you can bundle your $5K fee in with some slick conference sponsorships for yet more money. Note that winners get three (presumably laudatory) posts on Techcrunch as part of the deal, in addition to related conference coverage. None of this is improper or even unusual as far as conferences go. If nothing else, it illustrates that the charitable instincts of the Techcrunch20 event will not be copied elsewhere unless some serious insta-cash blows out of the demos at the freebie conference.]]> http://gawker.com/index.php?op=postcommentfeed&postId=238455&view=rss&microfeed=true <![CDATA[Pretend you went to Supernova]]> So you're missing the Supernova conference, and now everyone will know you're out of the loop. Not so! Modern technology allows you to pocket the $2500 admission and sit at home. Come back to work full of Supernova stories, and the boss will never know you didn't go.


  • Blogger Jeremiah Owyang took studious notes from yesterday's talks, replacing six hours of talk with ten minutes of nitty-gritty.
  • Supernova has its own official notes, much longer than Jeremiah's.
  • The Supernova Media Center links to a live audio feed of today's talks, as well as podcasts and vlogs of the con.
  • Grab an IRC program (for Windows or OS X) and log onto the #supernova channel on irc.freenode.net. That's the backchannel for the conference, where technologist David Weinberger is holding court among the snarkers under the name "DavidJoho".
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<![CDATA[How to fix conference wifi]]> Here at the Supernova tech innovation conference, speaker Craig Newmark (the Craig in Craigslist) was wandering around with a network administrator, testing the main room's wireless connection (so he could write this blog post). All day at Supernova, attendees have suffered the most common conference headache — a wifi network that almost works. This is what they should have done:

  1. Get a real ISP for a sponsor. AT&T proved here that it can't handle the job.
  2. Know how people will choke your network. At a gamer conference, if you're lucky, everyone will be on World of Warcraft — a bandwidth sipper that runs on dialup speeds. At a vlogging conference, the upload traffic will choke in minutes. And at Supernova, broadcasting through high-bandwidth virtual world Second Life invites constant hogging, both up and down.
  3. Build a firewall. A last resort, but it kills Bittorrent use.
  4. Hand out EVDO cards. Let everyone choke Sprint instead.

To be fair, Supernova's wifi earns points for having any working wifi at all. After the jump, see what they did right.

  1. Split the network into several SSIDs. Segment the network so it doesn't get choked by multicast.
  2. Warn attendees. Remind everyone at the conference — every few hours — to shut down Bittorrent, save the World Cup watching for the bar TV, and chill out on the iTunes streaming.
  3. In an emergency, kick it up a notch. In the late morning, Supernova added two extra access points. Way to adapt!
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<![CDATA[Questions that no one asked at Supernova]]> There's an ulterior motive to opening an official backchannel at a tech conference. It pulls all the dissenters into a virtual room, where they disseminate their snide remarks safely away from the real discussion.

If the conference jesters were encouraged to speak up, instead of letting yes-men and weak devil's advocates dominate Q&A sessions, would boring one-sided conference panels turn into real discussions?

Of course not. That's not how a conference gets speakers to come back, and we snarkers are too passive-aggressive to ask anyway. But this is what the class clowns should have asked the speakers at this week's Supernova conference.

  • To Sun CEO Jon Schwartz: "The host just said he hopes you're at the company for a long time. How long will four to five thousand Sun employees be at the company? Until before or after lunch?"
  • To AT&T exec Eric Shepcaro, who just said, "Our strongest asset is security" (honestly): "Eric, do you mean 'Security, except when the NSA wants to look at your data'? Is that how security fits into today's announcement that customer data belongs to you and the NSA?"
  • To IBM exec Linda Sanford: "When you had this values discussion you talked about, did that involve whether you'd work with Nazi Germany again?"
  • To Craigslist founder Craig Newmark: "How are the birds in your backyard doing? Cool. See you at Reverie tomorrow? Cool."
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<![CDATA[Waggable: The CIO has no parole]]> Overheard from Supernova conference attendee David Weinberger, snarking about a panelist:

Eight years at eBay? Must have been just a Class B felony.
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<![CDATA[Craig Newmark at Supernova: Liveblogging the Craigslist founder]]> Written while Craig Newmark spoke at Supernova 2006 ten minutes ago. Not published 'til now because our blog database is slow.

Craig stands and introduces himself, his site ("we're a flea market"), and his philosophy: give people what they want. (A ludicrous commie notion threatening the solid tech industry strategy, "give people something broken and charge them to fix it.")

Yep, two minutes in, Craig drops the "My day-job is customer service" schtick. Dude, Craig, we know already. (By the way, he's not quitting.)

The liveblog keeps going after the jump.

"Give people some power, and they respond to it very well. But sometimes, people are prone to mob rule.... You don't want to suffer from the tragedy of the commons."

Big problems for Craigslist:

  • Spam
  • Malicious political propaganda
  • Illegal activity
  • Journalists hug Craig a little too tight (he didn't say that but you know it's true)

Craig brings up his other talking point: The effect on classifieds-funded newspapers is not as important as the ways Craigslist is helping people.

He names Dan Gillmor, failed (or at least not too successful) citizen journalism organizer. Then he names .Jeff Jarvis, the New Media prophet who's supposed to launch his own citizen journo org soon. (Craig, by the way, might work with Jarvis. He doesn't mention this.)

Eep, Craig says "user generated content."

And now Craig's done. Time for a panel to join him to discuss "Power to the People." And it's always cute to hear this discussed by the people who always had power.

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<![CDATA[Jon Schwartz at Supernova: Liveblogging the ponytail]]> Sun Micrososystems interim-but-doesn't-know-it-yet CEO Jon Schwartz kicks off the Thursday talks at the Supernova 2006 conference. He opens with a little speech about Moore's Law as it applies to Sun's data center innovations (and clogging the conference wifi by streaming the World Cup).

Hoo boy, Web 2.0 just got dropped, albeit with a clever disclaimer that CMP and O'Reilly Media own the term. Liveblogging (did he just predict convergence?) will continue after the jump.

Yep, Schwartz says that in a few years, you'll get the same stuff on your phone, your laptop, your brain-embedded HUD...

Supernova host Kevin Werbach asks Schwartz about his earlier statement, "All CEOs should blog." Schwartz points out that a few years ago, CEOs didn't read their own e-mail or have cell phones. Being a CEO is all about communicating, he says, and blogging is a new part of that.

Schwartz says he isn't the best-read blogger at Sun. But he understands why Bill Gates doesn't blog — it would undermine the importance of other Microsoft bloggers. (Whereas everyone knows that while Gates knows his technology cold, Schwartz can be safely ignored while everyone reads the engineers' blogs.)

Schwartz says eBay has more searches per day than Google. O RLY Jon? Can someone get numbers on this?

When Jon Schwartz says "unFATHomably large," he sounds a bit like Bill from "Kill Bill."

"I hope you have your job for a long time," says Werbach. Don't count on it, dude.

Everything, EVERYTHING, will be networked and connected and running on phones and computers and Blu-Ray and PUPPIES AND KITTENS OH JOY. And Sun will make money off of it all, until it gives the money-making platform away free and makes money fixing it when it breaks.

Aaaaand we're wrapped up. Next: Craig Newmark, the teddy-bear founder of Craigslist.

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<![CDATA[Waggable: Credibility is like virginity]]> Disappointingly, workshop attendees at the Supernova 2006 conference are too busy being productive to spread much gossip. There were, however, some classic overheard lines.

Credibility is like virginity.
Someday my six year old son hopes to grow up and scale across the enterprise.
My kids are going to go NUTS when I tell them I was at the Wharton Supernova Enterprise User Perspective workshop and I didn't take them!
"He used a Lego example and a Burger King example." "Oh, they beat us on Burger King?" "Yeah." "Then I should write a blog essay critiquing Burger King."

Tune in tomorrow, when Sun CEO Jonathan Schwartz will share the insights that made Sun great. Later that day, he'll fire thousands of workers.

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<![CDATA["Ponytail" Schwartz chops off thousands of jobs this week]]> Jon Schwartz - ValleywagThe penny drops for thousands of Sun employees Thursday morning, according to ZDNet columnist Tom Foremski. CEO Jon Schwartz (pictured) will announce a round of layoffs, part of the 4000 to 5000 layoffs Sun promised in May.

And now we have an altogether better reason to attend the Supernova 2006 conference in San Fran: Schwartz speaks there Thursday morning. Cocktails on Valleywag's dime for anyone who asks him (in public) whether he'll fire thousands of people before or after lunch.

Seriously. Double the cocktails if we get it on video.

Sun CEO will announce thousands of layoffs this Thursday [ZDNet]

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<![CDATA[How to survive Mash Pit, Supernova, Bloggercon, and BarCamp this week]]> Hoo boy, four San Francisco conferences in one week! Starting with today's MashPit, this week is a con junkie's dream, as long as you have a guide to getting through.

MashPit III: Tuesday 10-5
Made by: "Pinko Marketing" evangelist Tara Hunt; designer Chris Messina; Technorati coder Tantek Celik
Gist: Coders make mashups of their favorite Internet tools
Attendance: About 22 people as of 11 AM, room for more
People to meet: Tantek Celik, Chief Technologist for blog-tracking startup Technorati and king of Microformats (meet him again at Supernova)
People to avoid: Kevin Burton, because he's not allowed to talk until he sells his startup.
Fringe benefit: Free Starbucks and pastries, unless you'd rather watch the live video feed.

Supernova 2006: Wednesday to Friday
Gist: Speakers like Craigslist founder Craig Newmark, Technorati founder Dave Sifry, and Yahoo Senior VP Usama Fayyad speak about the business of technology. But you're here for the networking.
Attendance: Several hundred geeks and wonks hailing from Wired Magazine, Microsoft, Plaxo, and other places you want to get hired
People to meet: Kyle Brinkman, co-founder of MySpace, to ask if he's grown up and joined Facebook yet
People to avoid: The Ponytail (and Jon Schwartz, the interim Sun CEO attached to it)
Fringe benefit: Have fun drawing six-degrees-of-Kevin-Bacon maps connecting all the panelists — "So he's from Technorati, and she's on Technorati's board, but she also used to work for Sun, where this other guy works after leaving Microsoft...and these two are totally sleeping together."

Bloggercon IV: Thursday night to Saturday evening
Gist: Bloggers like RSS innovator Dave Winer and Gnomedex conference founder Chris Pirillo discuss blogging, how to make money from it, and how to win elections with it — things that bloggers currently suck at
Attendance: Capped at 125, with a long waiting list
People to meet: MAKE Magazine blogger Phil Torrone, man of many tech toys (jammers! robots! LEDs!)
People to avoid: Winer — which might be hard, since it's his conference
Fringe benefit: Winer declared the whole conference "on the record." Exploit this every time you overhear a whisper.

BarCamp: Friday to Sunday
Gist: Much bigger, funner version of MashPit — one of many BarCamp coding and collaboration events held around the world. Hosted by Microsoft, who really wants to prove how indie they are
Attendance: Room for 250, with 204 signed up so far
People to meet: Techmeme founder Gabe Rivera, if only to ask whether he and roommate Michael Arrington really have a "Tech-cave" and "Tech-mobile" in the basement
People to avoid: Anyone with a podcast microphone
Fringe benefit: Brag about getting invited to O'Reilly Media's Foo Camp, so "I just thought I'd drop by to see the little people."

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<![CDATA[Why you're not at Supernova]]> Good morning and welcome to Conference Week, Waggers! Yes, this week brings such cons as Supernova, Bloggercon, Mashpit, Dorkbot, and BarCamp. You need no excuse for missing most of these, but Supernova has real speakers and all, and missing it requires an excuse. A local journalist shares this guide to copping out.

Your job Your alibi Your real reason
Entrepreneur "The board says my time is too valuable." Kevin didn't ask you to speak.
Journalist "I've already been pre-briefed." Editor decided you could file from the RSS feed.
Web 2.0 worker "We have a big milestone this week — FrieNDA, ok?" Not deluded enough to ask for $2495 and three days off.

Supernova 2006 [Official site]

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