<![CDATA[Gawker: valleywag, think secret]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, think secret]]> http://gawker.com/tag/valleywag/thinksecret http://gawker.com/tag/valleywag/thinksecret <![CDATA[Apple no longer sues leakers, says Think Secret blogger]]> Nick dePlume, as the 13-year-old Nicholas Ciarelli dubbed himself in 1998, became more than Internet-famous as the target of an Apple lawsuit. Ciarelli had published leaked details about Apple's Mac Mini two weeks before the hush-hush product's launch. Apple strong-armed him to shut down Think Secret in February. Now, Cirarelli writes on former New Yorker editor Tina Brown's Daily Beast site, Nick's fellow Apple fanbloggers aren't getting legal threats from Apple for leaking the recent iPhone 3G and iPod Nano product updates. Why have Apple's lawyers gone silent? Ciarelli essay boils down to four reasons, bullet-listed here:

  • Apple leaks have shifted from scrappy fan sites into the mainstream. Mac rumors are regularly published by Engadget, owned by AOL. Perhaps Apple is now seeking to avoid legal fisticuffs with more established companies.
  • Apple's legal efforts to identify leakers have been entirely fruitless. And as Apple expands its roster of partners—the iPhone will be sold in 70 countries by the end of the year—the number of people possessing information about future products will increase.
  • Strong-arming fan sites into removing their reports only serves to confirm those reports. Few were following Think Secret's story about the Mac mini until Apple sued us, propelling the leak into the pages of The New York Times.
  • Negative PR ultimately tarnishes Apple's brand when it threatens, subpoenas, and sues sites run by some of its biggest fans.

(Photo by AP/Steven Senne)

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<![CDATA[Think Secret's demise benefits Nick Ciarelli as much as Apple]]> Nick de Plume grows up to be Nick CiarelliAs his three-year legal battle with Apple reaches a settled end, Nick Ciarelli, the writer behind Think Secret, states that shutting down the Mac rumor site while not revealing his sources is a "positive solution for both sides." Most people aren't buying it, blaming Apple for shutting down Think Secret. Which is exactly why it is a positive result for Ciarelli.

Mac fanatics don't let you walk away from the life of Apple rumors easily — like a gang, you're expected to be in it for life. But let's be honest: Think Secret hasn't been the same since Apple threatened the blog three years ago. The rumors haven't been as sharp, and the competition now comes from professional publications and Wall Street stock analysts, all of whom have come to see the Mac rumor mill as a value generator, not a fun hobby. As a 13 year old compiling rumors under the alias Nick de Plume from his parents' home, Ciarelli was living his dream. In the passing years, I suspect Ciarelli's dream turned into a nightmare.

As a Harvard senior and an editor at the Crimson, Ciarelli must realize it's time to grow up and begin what is surely a promising professional career. He can add to his resume a successful defense of his sources against a big, bad corporation — a feather in de Plume's cap as he enters the job market. Is Think Secret's demise a crying shame, a travesty, an offense against the First Amendment? No. It's just about time.

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