• Leading news websites saw traffic surge to 4.2 million visitors per minute from around 2.75 million visitors per minute, according to Akamai.
  
• CNN's traffic grew fivefold in one hour and the site clocked 20 million pageviews.
• Twitter had its biggest spike in traffic, to 5,000 tweets per second, since Barack Obama's election as president, according to co-founder Biz Stone.
  
• Facebook status updates tripled.
  
• AOL Instant Messenger went down for 40 minutes.
  
• TMZ, which broke the news of Jackson's death, crashed several times amid a surge of traffic.
  
• The LA Times, which got early confirmation of the death, went down, as well.
• For about half an hour, Michael Jackson queries weren't working on Google News.
  
• Wikipedia froze amid an edit war on Jackson's page.

This occurred to us after a top lawyer at TMZ's owner sent out an all-caps email screaming about the online tabloid's exclusive rights to photos of Nadya Suleman's distended octuplet-carrying belly.

Until now, we hadn't run said pics. Uh, WTF? So we called up the nice folks at TMZ and asked them what was going on. They say a photo agency called Polaris Images had been selling the Octo-mom pictures, even though TMZ had an exclusive license.

The unconfirmed scuttlebutt is that Suleman's own publicist may have given the photo to Polaris. To what end? Generating more publicity for her widely hated client? The motive isn't clear (if that's even how it happened). Peter Bolioli, Polaris's general manager for news, did not return a phone call, but a TMZ representative said Polaris stopped selling the photo after the site's request.

What's even odder: TMZ generally doesn't charge money to license its pictures to other sites; it just asks for credit and a link, in exchange for the publicity. (We get emails from TMZ all the time promoting stories in this fashion.) So what you have here seems to be a lawyer sending out an ANGRY, ANGRY email to enforce TMZ's rights to give away photos. Don't you love the Internet?

NOTICE OF TMZ'S EXCLUSIVE RIGHTS TO NADYA SULEMAN'S PREGNANCY PHOTOS

THIS IS TO ADVISE YOU THAT TMZ IS THE COPYRIGHT OWNER OF TWO PHOTOGRAPHS OF NADYA SULEMAN (THE "PHOTOGRAPHS") ATTACHED HERETO AS EXHIBIT "A" THAT TMZ FEATURED ON ITS WEBSITE AT www.tmz.com/2009/02/12/octomom-it-was-a-very-goodyear. IT HAS BEEN BROUGHT TO OUR ATTENTION THAT A THIRD PARTY HAS BEEN WRONGFULLY DISTRIBUTING THE PHOTOS WITHOUT TMZ'S CONSENT.

ANY TELEVISION BROADCAST OR INTERNET USE OF THE PHOTOGRAPHS RECEIVED FROM PARTIES OTHER THAN TMZ WILL BE CONSIDERED AN INFRINGEMENT AND VIOLATION OF TMZ'S VALUABLE EXCLUSIVE RIGHTS AND WILL EXPOSE THE INFRINGER TO SUBSTANTIAL MONETARY DAMAGES.

WITHOUT TMZ'S LICENSE OR PERMISSION, YOU DO NOT HAVE PERMISSION TO USE ANY PORTIONS OF THE PHOTOGRAPHS ON TELEVISION, IN ANY PRINT MEDIA, ON THE INTERNET, OR OTHER ONLINE SERVICE OR INTERACTIVE MULTIMEDIA TRANSMISSION, OR IN ANY OTHER MEDIUM.

________________________________

David J. Decker
EVP, Business & Legal Affairs
Telepictures Productions Inc.

(Exclusive photo exclusively via TMZ.com, exclusively)

Because celebrities have every other possible medium in which to broadcast their feelings and opinions, from movies to television, newspapers to magazines. Why would I want to read John Cusack's opinions about why the war in Iraq is bad, when I can go see his terrible movie about it? Either way, I'm almost guaranteed not to laugh. Responding to the brouhaha over her blog, Barr at least makes me chuckle:

i do not know brangelina and do not mean to personally impugn them as they might be good people in the flesh, but the media's images of them are smelly and vile, and I must always attack the media's representation of what is good or cool, because those who inhabit the media world of glamour and entertainment and fashion and gossip are horrid people who have no talent of any kind, and yet think of themselves as tastemakers. taste my sandy buttcrack, tmz, and perez!

See, she hates the "mainstream media," but she's not boring. And after all, Barr's celebrity status was already an anomaly in Hollywood, where aging, overweight women are meant to play the cuddly matriarchs of nuclear families, not leading roles in sitcoms. Barr's Roseanne was a paean to working class America, and while too trite by half these days compared to the hard-hitting social commentary on The Wire, at the time it was unique.

So while for the most part I would suggest celebs go on their merry way to produce regular old Hollywood schlock and leave the blogging to the creative underclass, I heartily welcome Barr into the authentic blogger mold. She even has an RSS feed! Now slap some ads on that site, Roseanne, and start complaining about how little money you can earn from Google with the rest of us. (Photo by Getty/Todd Williamson)

It was utterly unfair: Citron had built TMZ.com, out of nowhere, into the Web's undisputed champ of 24/7 celebrity chatter, with some 10 million visitors a month. Allison had done exactly nothing, except for, unbelievably, further trivializing the very notion of fame. And yet Allison dominated the conversation.

How was it that, in a newsroom full of gossips, no one thought to mention the departure of a top executive? Did he not make enough of an impression around the office? Citron's discretion is to his credit. But it's possible there's such a thing as being too quiet.

So, are readers finally tiring of the torrent of shallow news about no-name celebrities, as Salon believes? The reasons for the abrupt decision are more prosaic, and depressing. Pagesix.com experienced its first day with more than 1m pageviews, last week, when the site published a gallery of photographs of Eliot Spitzer's hooker, Ashley Alexandra Dupré. But it was not making sufficiently rapid inroads into a market dominated by Time Warner's TMZ, and gossip blogs such as Perez Hilton. But the decision to shutter the spinoff gossip site likely owes even more to the Australian media mogul's pessimism about the US economy, and advertising spending.

Murdoch, disclosing a slowdown in ad revenue at his Fox television stations and newspapers, has predicted a "temporary downturn for a year or so." Other media companies, such as the New York Times, are also suffering from the advertising downturn, and have cut costs by making piecemeal layoffs.

The News Corporation boss, who has funded a decade of losses at his tabloid, the New York Post, is typically a patient investor. But he can also be decisive. He will be wary of overstretching the company, particularly after stretching to acquire the Wall Street Journal. During the last big advertising downturn, Murdoch nearly lost control of his company.

Anyway, before competitors gloat at News Corporation's reverse, they should remember this: if advertising spending has indeed turned down, the downturn will not spare web sites. The web's boosters hope that newly cost-conscious marketers will simply redirect their budgets from print and television to the web; that was the hope during the last recession, and it was wishful thinking, then and now. Murdoch will be embarrassed for a day; other media groups will be subsidizing loss-making websites for months before they come to the same conclusion.

For one thing, AOL doesn't really own TMZ. It's a joint venture between AOL and a unit of Warner Bros. While the venture itself is a rare example of co-operation between warring branches of the Time Warner media conglomerate, it's unlikely that Warner Bros. would ever let go of the brand. Time Warner lore has it that when the cable division first proposed using Warner's Road Runner character as the name for its high-speed Internet product, Warner asked for a billion-dollar license fee.

And TMZ, while popular and growing, unlike most of AOL's services, is too narrow a brand, ultimately, to cover AOL's full range of services. (TMZ refers to Hollywood's "thirty-mile zone" enshrined in studio contracts.)

And finally, Warner is launching a "TMZ" television series this fall. It's running on News Corp.-owned Fox stations, and it's hard to imagine News Corp. CEO Rupert Murdoch tolerating his TV broadcasts promoting services which compete with MySpace.

No, what Alvey didn't mention — but would make more sense — would be to free TMZ from its warring parents, and all their conflicts. With 9.4 million unique visitors a month, TMZ could easily stand on its own. Forget an AOL spinoff. Bring on the TMZ spinoff.