A great number of celebrities have found Twitter is a great way to communicate directly with the public, without filtering by the news media or a record company. In Reznor's case, his fan base consisted of a few too many angry, depressed people to make Twitter a pleasant experience.

It turns out the industrial rocker's fans weren't too happy when he started Twittering about the joys of being in love. And so he warned that he was going quit the Internet: "You are right, I'm not the same person I was in 1994 (and I'm happy about that). Are you?"

Rather than fade away as Dave Matthews seems to be doing, Reznor followed up on his threat by just cold deleting his account sometime within the past few days (he posted as recently as July 17). Which is especially startling since Reznor has been a pioneer in using the internet to distribute his music and connect with fans. He's now discovered that it's possible to connect too closely — and unlike internet fameballers trying to convert online fame into real celebrity, he doesn't have to pretend otherwise.

With Douglas Merrill's hiring of Second Life cofounder Cory Ondrejka at EMI, at least one label is wising up to the fact that making music more difficult to buy and find is no way to compete with online file sharing. Say what you will about Second Life, but within the context of the virtual world it was very easy to participate in the economy (maybe even a little too easy) and buy and sell ephemeral, digital goods.

Now that labels have realized that their core business will no longer be moving units through outlets like the now-defunct Tower Records, they're moving towards "360 degree" deals that ask for a piece of event income, licensing and merchandising. Which in the old model used to be the artist's bread and butter, as musicians didn't actually see much of a cut from album sales. The album was, as they say in Hollywood, a "tent pole" upon which other business opportunities were supported — and now the labels want the whole tent.

Reznor had the foresight to go independent as the old circus collapses around him. Owning his own production studio and promoting and distributing his content digitally means his costs are minimal. And production, promotion and distribution was exactly what labels used to lured artists into contractual cages. Reaching beyond the concept of moving units in mass volume and instead servicing hardcore fans with what they want, when and where they want it while making it easy for people to find and listen to his music, Reznor's got an opportunity to make a lot more money for himself than he ever would have with a label — and more creative flexibility as well.

Nine Inch Nails: Ghosts I (2008)

Hello from Nine Inch Nails.

We're very proud to present a new collection of instrumental music, Ghosts I-IV. Almost two hours of music recorded over an intense ten week period last fall, Ghosts I-IV sprawls Nine Inch Nails across a variety of new terrain.

Now that we're no longer constrained by a record label, we've decided to personally upload Ghosts I, the first of the four volumes, to various torrent sites, because we believe BitTorrent is a revolutionary digital distribution method, and we believe in finding ways to utilize new technologies instead of fighting them.

We encourage you to share the music of Ghosts I with your friends, post it on your website, play it on your podcast, use it for video projects, etc. It's licensed for all non-commercial use under Creative Commons.

We've also made a 40 page PDF book to accompany the album. If you'd like to download it for free, visit http://ghosts.nin.com/main/pdf

Ghosts I is the first part of the 36 track collection Ghosts I-IV. Undoubtedly you'll be able to find the complete collection on the same torrent network you found this file, but if you're interested in the release, we encourage you to check it out at ghosts.nin.com, where the complete Ghosts I-IV is available directly from us in a variety of DRM-free digital formats, including FLAC lossless, for only $5. You can also order it on CD, or as a deluxe package with multitrack audio files, high definition audio on Blu-ray disc, and a large hard-bound book.

We genuinely appreciate your support, and hope you enjoy the new music. Thanks for listening.

http://ghosts.nin.com

I'll admit I had an account there and frequented it quite often. At the end of the day, what made OiNK a great place was that it was like the world's greatest record store. Pretty much anything you could ever imagine, it was there, and it was there in the format you wanted... it existed because it filled a void of what people want.

Amazon.com touted the fact that it had secured Radiohead for its new MP3 store, after the band had long refused to sell on Apple's iTunes. But how valuable will this relationship be if fans can essentially obtain Radiohead's music for free, with the band's blessing?

Trent Reznor, frontman for Nine Inch Nails, is on the warpath against his record label, Universal Music Group. In Sydney, Reznor kicked off the NIN concert with an appeal to the crowd to steal his music until the labels realize they're ripping people off. This follows his attack on the recording industry while playing the Beijing Pop Festival earlier this month. He asked Chinese fans who couldn't obtain legal copies of his album to download it off the Web. Reznor views labels as greedy entities — charging progressively more for records without passing any additional revenue to artists. Once the band's contract with Universal is finished, Reznor plans to sell music directly to his fans for about $4 an album.