Gator had changed its name to Claria, and raised some $40 million to launch a personalized homepage which never caught on. In the sneakiest move of all, it then raised $11.5 million under a new company name, JellyCloud, with the same set of executives as Claria — Scott Vandevelde and Scott Eagle among them. Was Jellycloud just Claria reborn? It's now a moot point, if our tipster's report is accurate. And a painful mistake for US Venture Partners, SoftBank, Sand Hill Capital and Crosslink Capital — who have managed to lose $11.5 million in just five months.

Some prize: Numbers from Hitwise give MyYearbook 1.5 percent of U.S. traffic to social networks. Compared to MySpace's 71.9 percent and Facebook's 16.9 percent, that's a limp into bronze. Norwest Ventures Partners, US Venture Partners, and First Round Capital participated in this second round of funding. MyYearbook says that it will "use the money to create new services and make more money." One likely way it will do the latter: Dropping Glam Media as its online-advertising network so it can keep more of its advertising revenues.