As bad as the commercial (which stars two Microsoft scientists who are, surprisingly, not trained actors) is, the product advertised is even worse. You sing, and it automatically creates a tinny, childish background track that would get bottles hurled at you in any open mic in America. It's all part of Bill Gates' plan to destroy cool things—in this case, music—with computers, resulting in global nerd domination. The Times points out that the ultimate proof of this can be found in all the YouTube videos by brave pioneers who fed classic songs into Songsmith and taped the results. What monster could promote something such as this?:

Ezarik is one of a new breed of completely self-constructed celebrities. Like my friend Julia Allison, whose online self-­promotion recently landed her on the cover of Wired, she is a Web 2.0 version of the American everygirls with bleached teeth and fake tans who have enjoyed reality-show notoriety for a decade. But Ezarik didn't wait around for a reality show to cast her: she trained the camera on herself, controlling every aspect of how she was portrayed. And while her shtick is that she's just putting quotidian stuff online, she's actually as invested as a reality-show producer in shaping and policing a brand.

So, yes, reality shows are now micro-targeted and self-produced, but still just as vapid as they were on network television. Justine has fans, Justine has stalkers, Justine has a manager, but overall Justine likes the attention she gets from "lifecasting." Fair enough. The takeaway:

Attention's a touchy subject right now. As we trust cultural arbiters less and less to tell us who deserves attention, calling those who seek it—especially women—attention whores has become a dismissive, silencing insult. But here's the thing: understanding that your blog is less a shrine to your awesomeness and more a location where a like-minded community can form—and genuinely being okay with that—is actually pretty rare, even among Internet personalities.

We're genuinely okay with that. Now you, our like-minded community, can comment on this random video below if you so choose. [Technology Review]

Joanna is, of course, disputing the claim.

The video is still up, but now Viacom gets access to her video statistics. The worst part is the fear Joanna has that something she slaved and sweat over could be taken away from her. "I'm just a scared that my little film will be lost in the shadow of the hulking monolith...," she wrote on her blog. Also on her blog is a comment by another filmmaker indicating Joanna isn't the only filmmaker Viacom has fraudulently targeted in this manner.

YouTube used to be cool but the site allowing actions like this show how much it's become just another co-opted drek-hole... all because they're too cheap to hire enough people to vet either the uploads or the corporate takedowns.

Below, a screenshot of the creepy and baseless stake-claiming.

Viacom Wants To Steal My Film [Channel Federator Raw]
Juxtaposer [YouTube]