Gawker: valleywag, vince broady

Brand Universe team already gone, featured bloggers on Yahoo cutting block

Nicholas Carlson — Wed, 23 Jan 2008 18:30:21 EST

A source close to the company tells us Yahoo has dismissed the entire Brand Universe team that reported to the already-booted Vince Broady. "Guess that was a real stinker, wasn't it?" our source notes. A separate source with inside knowledge has other fresh details on the impending Yahoo layoffs.

Expect Yahoo to "dump some featured bloggers" and other content creators for sites like Yahoo Food, Tech, and Finance, this source said. But don't expect a major bloodletting. "The cuts are so small that this is more like a repurposing of headcount," he says.

Where have I heard that take before?

Fired GameSpot editor to start new site

Paul Boutin — Mon, 21 Jan 2008 19:00:41 EST

Jeff Gerstmann, the ten-year CNET GameSpot veteran believed to have been fired for negative reviews of advertisers' games, is now rumored to be starting another site with GameSpot founder Vince Broady. 1UP editor Sam Kennedy buried the news in an endless thumbsucker about the influence of advertisers on game reviews. No word on how the new site's ad-dollars-versus-reviews-quality policies will be any different from the rest. Jeff?

Vince Broady out at Yahoo

Nicholas Carlson — Wed, 16 Jan 2008 12:46:46 EST

Former head of Yahoo Entertainment Vince Broady will leave the company, the New York Times reports. What? An executive pushed out as a result of Scott Moore's ascension? No way.

This time, of course, it's a good thing. What's Broady's legacy at Yahoo? Brand Universe, Yahoo's 2006 initiative to build sites for entertainment brands such as Harry Potter and Star Wars. That bad idea didn't last long. Neither did Broady's career at Yahoo.

The internal Microsoft takeover at Yahoo continues

Nicholas Carlson — Mon, 03 Dec 2007 12:40:36 EST

Last we heard from Yahoo SVP Scott Moore, he announced that Yahoo would introduce a singing newsreader for Yahoo News. That plan, possibly a joke gone awry, eventually disappeared. Kinda like the career of his predecessor at Yahoo, Lloyd Braun. But luckily for him, and for Yahoo shareholders, Moore, who's now adding oversight of Yahoo's entertainment properties to his portfolio, is no Lloyd Braun.

Moore, an 11-year Microsoft veteran before joining Yahoo in 2005, was hired by the disgraced and departed Braun, it's true. But the fact that he outlasted Braun and has continued to rise is a testament to the political skills he acquired at the software giant. Moore will take over much of Yahoo's enterainment division, including music, TV, movies, games, and gossip site OMG, which has garnered little buzz but appears to have overtaken AOL's TMZ in the ratings.

Moore displaces SVP Vince Broady, who remains with the company for now, but without a portfolio. He'll continue to report to Jeff Weiner, who'd best watch his back. They play corporate politics for keeps up in Redmond.

Vince Broady rolls up Yahoo Music

Chris Mohney — Fri, 23 Feb 2007 16:00:30 EST

When Dave Goldberg and Bob Roback walked out of Yahoo Music last week, Vince Broady, VP of TV, games, and entertainment, assumed custodianship of the music group while a replacement for Goldberg and Roback was sought. That replacement was not long in coming, and he comes from inside: Ian Rogers, VP of product development for Yahoo Music, will now take over the group. (Is anyone who works at Yahoo not a vice president?) Unless we're misunderstanding, generally unremarked in this shift is that Rogers will henceforth report to Broady, and the music group will go permanently under Broady's wing. Dollars to donuts this shift was already underway before, and may in fact be the otherwise unrevealed reason for Goldberg and Roback's huffy departure.

Confirmed: Goldberg and Roback leave Yahoo Music

Chris Mohney — Tue, 13 Feb 2007 15:35:24 EST

Per the item we had earlier today, both Paidcontent and CNET got releases from Yahoo confirming that Dave Goldberg and Bob Roback have indeed bailed from Yahoo Music. Hey Yahoo, where's our release? We might have known in advance, but we still like seeing your announcements in our lil' inbox. Anyway, reasons for the departures are cited as "personal" (more on that later, perhaps), with no animus in brief notes from the two execs. Vince Broady, noted up-and-comer and current head of Yahoo entertainment and games, will take over Yahoo Music.

Lloyd Braun gets his TV show

Nick Douglas — Mon, 10 Jul 2006 23:15:57 EDT

Let's bring TV to Yahoo" might not get laid off after all. Yahoo Media Group head Lloyd Braun must be cheering over the new Pepsi-branded show hosted by Yahoo, "The 9." This daily show features a pretty woman discussing popular news items from around the Internet. (This, of course, has never been done.)

Good news for Braun, whose job seemed in danger when Yahoo announced it would avoid original video productions. Yahoo must have considered this outside-sponsored show a worthy exception, so the Media Group slipped this show onto the site and got its first episode featured on the front page (pictured).

The only question is who deserves the credit for this coup. Is it Braun, or is it his recent hire Vince Broady? When Broady joined Yahoo to lead several Media Group departments, those in the know said he "runs circles around Lloyd."

The 9 [Yahoo]
Earlier: Why Vince Broady might steal Yahoo Media Group [Valleywag]

Lloyd Braun earns his keep: Or why Vince Broady might steal Yahoo Media Group

Nick Douglas — Tue, 23 May 2006 20:54:52 EDT

A reader respins the Yahoo Media Group reorg, saying CNET exec Vince Broady (pictured) could be the upstart to unseat YMG head Lloyd Braun. (Broady was named in news reports today after Valleywag ran a less specific tip yesterday.)

Yahoo landing Vince Broady is HUGE. The guy is a big swinging dick. Founder of Gamespot and one of the biggest sources of revenue for CNET. Basically, this guy can run circles around Lloyd. I don't think Lloyd's stock is rising at all — if I were Lloyd I'd be sprucing up the resume.

Vince is an asshole, but he's a brilliant product guy — unlike Lloyd. And he rejoins his Gamespot cofounder Pete Deemer, who is VP of products at Yahoo.

Meanwhile, a commenter writes that Lloyd Braun brought David Katz to Yahoo, and that Katz's new Yahoo Studios falls under Braun's domain. So while Lloyd isn't out of the woods yet, he's got his original content studio. Now, Lloyd, just don't make that puppet-anchored news show and you're safe.

Earlier: Hot tip: Lloyd Braun back in business [Valleywag]