<![CDATA[Gawker: valleywag, vivid]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, vivid]]> http://gawker.com/tag/valleywag/vivid http://gawker.com/tag/valleywag/vivid <![CDATA[Free porn sites destroying old-school porn]]>
Let's pretend to talk business for a moment. DVD sales made up only 30 percent of porn publisher Vivid's revenues last year. That's down from around 80 percent, Vivid cofounder Steven Hirsch told the Sydney Morning Herald. He blames the YouTubes of the porn world, free sites offering low-res video. It's a tragedy. It's a shame. You likely don't care.

As the chart shows, three of the top threats to the old-school Internet porn world are XTube, AEBN, and YouPorn. According to the Sydney Morning Herald, XTube earns "millions" from DVD and streaming video sales. AEBN, despite its lower traffic numbers, annually pulls in around a hundred million dollars from advertising. YouPorn, which faces a copyright infringement suit from Vivid, earns about $120,000 in revenues per month, according to Portfolio.

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<![CDATA[Adult-film producer threatens world of online porn]]> Vivid has taken the first steps by the porn industry to protect their content using the courts, following in the footsteps of Hollywood and the record labels. The adult-film producer is suing the companies behind PornoTube for copyright infringement. Vivid is making the same argument as Viacom has against Google's YouTube — with one significant exception that may have broad consequences for porn on the Web.

PornoTube, like YouTube, purports to respect copyright but hides behind the provision of the Digital Millennium Copyright Act, which places the burden on copyright holders to report offending material. Vivid's attorney, Paul Cambria, thinks that is unfair: "Vivid should not have to take responsibility for policing PornoTube on a minute-by-minute basis to protect its rights." Viacom makes much the same argument, and won concessions from Google on that point recently.

But Vivid is also making the additional claim that PornoTube is violating the federal Child Protection and Obscenity Enforcement Act. Accusing PornoTube of violating the Child Protection Act is interesting because the requirements PornoTube is alleged to be violating were recently overturned. An appeals court ruled that requiring "secondary producers" of sexual content to record personal information for online video's so-called "performers" was onerous and unconstitutional. However, the judges expressed the view that the requirements could be legal if "secondary producer" was properly defined.

As a primary producer of porn, Vivid already complies with these "2257" requirements. Still, why would any porn operation seek greater regulation of its trade? Perhaps so. Vivid specializes in high-production-values, long-form porn. Anything that makes life harder for amateur competitors may serve the pros well. As for its customers? They just want things harder.

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