http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png http://gawker.com/tag/valleywag/warnerbrothers http://gawker.com/tag/valleywag/warnerbrothers The value of Blu-ray to Sony? At least $400 million. That's the amount Sony supposedly paid Warner Bros. to drop rival HD-DVD and go Blu-ray only for its high-definition movie releases. [The Globe and Mail]

]]> http://gawker.com/index.php?op=postcommentfeed&postId=359852&view=rss&microfeed=true Just confirmed at Macworld: all six major studios are onboard for iTunes movie rentals. That's Walt Disney, Warner Brothers, Paramount, Sony, 20th Century Fox and Universal.Variety thought Sony, Universal and Warner Bros. were unlikely to sign on for "various competitive reasons." Maybe there's hope for the flailing Apple TV yet. Why? It's all you need to access the films. No computer required. (Photo by Boereck)

]]> http://gawker.com/index.php?op=postcommentfeed&postId=345064&view=rss&microfeed=true Warner Brothers has realized the Internet waits for no studio. Like its fellow television conglomerates, WB has been hesitant to jump onto the Web — until today's announcement that it will open the Web-dedicated Studio 2.0. The new "studio" will be busy creating a combination of 24 original games, mini movies, and television shows. As The New York Times reports, Warner Bros. was originally waiting for its advertisers to foot the bill but realized it was better off getting the business off the ground. (Or it was sick of being shown up by that upstart Michael Eisner). Warner execs claim the company is spending less than $3 million on the current crop of Studio 2.0 content. More shocking than WB's foray into Web programming? Its launch was hung up on a mere $3 million.

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