Wales blamed the economy for Wikia Search's failure, which aimed to have volunteer editors revise Web search results rather than relying on an algorithm like Google's. But could his diffident attitude been the real cause? He did find Wikia Search useful — for impressing a girlfriend. Wales mentioned it in sex-laden IM chats with Canadian right-wing pundit Rachel Marsden, with whom he had a brief relationship early in 2008. "Work? Do I have a job or something?" Wales asked Marsden. "Oh right, I am supposed to be designing a Google-killing search engine so I can buy a jet!" (Later, Wales dumped Marsden on Wikipedia.)

It's worked out well for Wikipedia, after all, having amateurs post Kennedy-killer hoaxes and fake celebrity death reports. And many who have tried to get falsehoods corrected on Wikipedia have run afoul of its tyrannical volunteer editors, who wield rulebooks as skillfully as any government bureaucrat.

Wales thinks that using software that lets anyone edit a webpage will lead to better governance. Except it won't really, he explains:

Don't just throw up a wiki and hope that something miraculous will happen. A successful wiki requires a clear vision, a clear and achievable goal. I think there are great possibilities for the use of wikis to help citizens help each other. I recommend to try and fail, try and fail, try and fail, but to never give up on the objective of the political process becoming more rational and less prone to hidden pressure group agendas.

And he practices what he preaches! Wikia, a for-profit Wikipedia spinoff, is littered with wiki projects Wales has started and abandoned.

The answer is pure self-interest. $4 million is nothing to a 97-year-old venture capital firm like Bessemer. It could easily write off its investment in Wikia, an attempt to capitalize on the anyone-can-edit wiki concept popularized by Wikipedia.

But Levine has invested his reputational capital in Wikia. Admitting he made a mistake in backing Wales means Levine would lose face with Bessemer's partners, who will be more likely to question his subsequent investments. (That he has also invested in Yelp and Diapers.com surely does not burnish his record.)

Levine would have us be impressed by the fact that Wales "volunteered to forgo his Wikia salary." This would be more impressive if Wales had not long ago forgone any pretense of doing any work to earn that salary. When Levine first invested in Wikia, Wales promised to spend 90 percent of his time on Wikia and 10 percent on Wikipedia. In fact, he spent nowhere near that proportion of time on either, focusing instead on an increasingly lucrative speaking career.

I'm inclined to feel sorry for Levine, who was clearly deceived by Wales, but is stuck defending him, lest he admit to the con. We will give Levine this much. In a recent blog post, he wrote, "Valleywag reported some nonsense about Jimmy getting fired because of a bogus expense report. Nothing could be farther from the truth."

What is uncontestably true: Levine was enraged when he learned that Wales tried to get Wikia to reimburse him for a $1,300 dinner with a private-equity investor, at which he primarily discuss ways to profit off of Wikipedia, not Wikia. But it is quite possible that Wales's attempted expense-account flim-flam was the least of his sins as CEO of Wikia, and that Levine actually fired him over more serious matters. If so, why doesn't Levine wash his hands of Wales, write off the investment, and tells us what Wales did? Otherwise, he'll find that he's only just begun his career of lying on Wales's behalf.

The cause? The same kind of expense-account hijinks that landed him in trouble at the Wikimedia Foundation, the nonprofit parent of Wikipedia.

In 2006, Wales was courting Marc Bodnick, a cofounder of Silicon Valley private-equity firm Elevation Partners, in an effort to find a way to profit from Wikipedia, despite its nonprofit status and volunteer contributors. Bodnick and an assistant had traveled to St. Petersburg, Fla., where Wikimedia was then based. The talks went nowhere, but Wales, his wife, Bodnick, and Bodnick's assistant had a $1,300 meal at one of the city's finest restaurants. ($600 of the bill was spent on wine.)

At that point, the Wikimedia Foundation had confiscated Wales's corporate card, so he paid for the meal himself. But he then sought to have it reimbursed by Wikia. Michael Davis, Wikia's chief operating officer, became enraged and reported the expense to Jeremy Levine, a Wikia board member and partner at Bessemer Venture Partners, which had invested $4 million into the company only a month before.

Levine then told Wales he was fired as CEO, and found Penchina, who had already made a fortune at eBay. Wales must hate that: Every time he sees Penchina, he must ask himself, "Why is this guy rich and I'm not?" Penchina, meanwhile, must be asking why Wikia is still paying Wales a salary.

A source who has seen Wikia's numbers says the company is experiencing "a hemorrhaging of cash circa 1999" — losses, in other words, like the first generation of dotcoms. No surprise there, since it has offices in San Francisco, New York, and Poland, and many of its products, like Wikia Search, are staggeringly unpopular. Wikia raised $14 million in venture capital from Bessemer Venture Partners and Amazon.com, the last of which came in December 2006; without a new infusion, it must surely be running low on cash.

Wales himself, obviously. He can't resist a chance to burnish his image as a font of wisdom regarding all things Internet, no matter how irrelevant his experience might actually be. AdWeek's Brian Morrissey reports Wales used the word "authenticity" more than a dozen times while on stage.

Wales says he didn’t create green Wikia so much to fulfill his passion for green living, but more to help deliver the truth of eco-info, which he says is sorely lacking: “I’m really passionate about having objective information in this area. It is really hard to get clear information on green issues.”

Doesn't Wales sound just like an oil-company executive insisting we need more research before we can really say if carbon emissions are responsible for global warming?

SmartPlanet catches Wales in a similar hypocrisy, asking him if Wikia has taken concrete steps to reduce the electricity used by its servers. The short answer: It hasn't.

Finally, there's this charge aired on the Wikipedia Review: That Wikia Green has taken copyrighted content without permission from other pro-environment sites.

But why should this be any surprise? Wikia Green, like so many of Wales's efforts, isn't an offshoot of some deeply held belief, besides his core principle — that other people should do the work that makes him popular and rich.

But it will give Wales something to chatter about the next time he runs into Bono or Sir Richard Branson at a party. We'd bet his celebrity friends are too polite to ask the notoriously cheap Wales if he's actually springing for carbon offsets to make up for all of the emissions he generates through his nonstop round-the-world jet travel. Oh, and should we get into the contribution to global warming he makes through all the hot air that issues from his lips?

Oh, right — because he's not doing any of his jobs well. Sue Gardner, the executive director of Wikipedia's nonprofit parent, the Wikimedia Foundation, has made it clear she's running the show there. And Wikia? Its search engine, the project on which Wales has said he's focusing his energies, has 0.000079 percent of the market.

The common thread: Wales is incapable of sustained attention on anything, or anyone. He once signaled his coupledom by tweeting thanks to an admirer from "Andrea and I." Weckerle has left a coded retort for Wales with this quote from Roy Disney: "It's not hard to make decisions when you know what your values are."

Not as rough a farewell as Rachel Marsden, the conservative Canadian pundit. She auctioned Wales's clothes on eBay after he posted a note on Wikipedia stating that they were no longer an item. Too much trouble, too much effort, for Wales to repeat that kind of drama with Weckerle, we guess.

Breaking up on Twitter? Far more suited to Jimmy's attention span. The only question: When are Wales's backers at Wikia — Bessemer Venture Partners and Amazon.com among them — going to lose interest in him, too?

Probably because it's the first animal listed in most dictionaries, implying there will be many more products to similarly anthropomorphize. Assuming the funds from the "mega-Series-A round" the company is looking to close doesn't run out first. According to the prehensile news nose of Kara Swisher, the valuation will be "larger than is typical at this stage in the game." Mahalo and Wikia leave me unconvinced that creating new tools to get help from friends on Web queries will ever make a dent in Google's search market share. If I wanted to ask my friends — even strangers — a question, I've got all sorts of social networks I rarely use like Twitter and Facebook. Email and IM work better, anyway. It's called the Lazyweb for a reason. Why make it harder? (Photo by MontageMan)

Sitting through the Search SIG panel last night I kept worrying the speakers were going to pants Wikia Search’s Jeremie Miller Nick Sullivan. Such a delicate little man, yet so much holier than thou. At one point Jason Calacanis said outright that Wikia Search would fail and that it's goal was simply to make Jimmy Wales rich. I think I actually heard Jeremie's Nick's heart break in response.

The problem with Jeremie Miller Nick Sullivan (and by association Wikia Search) is that he believes by using open source he can do no evil. He was adamant that since Google makes decisions about what you see in your search results the world needs an open source search site. For freedom! But even Wikia Search has to create a system to rank results. There are many that bemoan the politics of the Wikipedia system, so why should Wiki Search be any better?

Jeremie would like you to think that Wiki Search is a tool created by the common man, but even he knows the truth. He let slip that 99.5% of his users never add any content to the site. I'm not sure how one could call a site built by the top 1/2 of 1% of all users 'open'. I think even the Bush tax cuts were more inclusive than that.

I was hoping to report on some wild accusation made by Jason Calacanis, but he turned out to be the most level-headed one on the panel. Even FriendFeed's cofounder and CEO Bret Taylor admitted to his site's deficiencies. But I will take the smarmy look of Jeremie Miller with me to the grave. Although if Jason has it right, at least I won't have to look at his site for much longer.

Update: Nick Sullivan writes to point out that he was the lamb despatched to the slaughter, filling in for Wikia's Jeremie Miller. Sullivan disputes his delicacy — after all, he did gamely step in front of the Calacanis bus.

She is none other than Christine Wales, Jimmy's wife, who is divorcing him. A cruel jibe? Certainly. And predictable. "Obviously lots of people are going to put a link to something horrible into search results just to see what happens," Wales tells Forbes. But it's informative all the same. What the picture's inclusion by some online vandal shows is that Wikia Search, Wales's promised "Google killer," is nothing more than a playground for juvenile twerps. That in turn confirms the maxim that every online community is shaped by the personality of its founder.

Broadcast media brought us broadcast politics. And let's be simple and bluntly honest about it, left or right, conservative or liberal, broadcast politics are dumb, dumb, dumb.

Barack Obama and other candidates have demonstrated that the Internet is useful enough for raising money and, more importantly according to bloggers, impressing bloggers. Campaigns Wikia has done neither. After an initial spate of press, the site now goes entirely unremarked in a heated political season. Why? For a simple reason. There is actually no shortage of information about politics, much of it delivered by seasoned professionals. It may not be perfect, but it does not leave a void that needs filling by an empty-headed Internet philosopher. Politics may require transformation, and Anderson may be right that it's not happening. But to think that a Web page anyone can edit, but no one cares about, will change this state of affairs? Dumb, dumb, dumb.

(Photoillustration by CEOsmack)

Because he has an exceedingly tolerant employer. Wikia, the for-profit startup he created after realizing he'd never make a fortune from Wikipedia, is betting on Wikia Search, a "Google-killing search engine" Wales bragged about in sex chats with ex-lover Rachel Marsden. Wales has talked about moving from San Francisco to New York to be closer to the search project's team. The notion of Wikia Search is that, as with Wikipedia, volunteers can build a better search engine than Google's experts. The reality? According to a user who's been working on the project since 2006, nothing is getting done. His screed, sent to an internal Wikia mailing list:

Date: Wed, 26 Mar 2008 22:13:24
To:"Mailing list for Search Wikia" ,"Search Wiki" ,"Jimmy Wales" , jer ,dennis@igfoo.com
Subject: [Search-l] Sorry to do this but its coming, yes a rant :-(

Right, im afraid the time has come once again where i have been wondering to my self again, and i feel that things need to be said, so here they are.

*Whats happening with the project. AFAIK overall (and i know somethings have happened) but *very* little seems to have happened since the launch. Now i know that things are probably happening with the team, but any chance of actually telling the users about this, cos its not looking good from here atm.

Ive copied in the so called pillars of search

* Transparency - riiiiiiight :-(
* Community - hmmm contribute to stale projects?

* Quality - well....

* Privacy - hmm yes that seems to have been done to an extent ( by the community mind)

Ive been on the project since dec 2006, and so have been waiting along time for this to happen, so its not purely a case of i want everything to happen NOW, i just want it to look like SOMETHING will happen SOON.

*This brings me onto the next topic of where is the project going??? There has been practically no progress, and frankly i cant see much being done from my point. The launch has happened, many people were interested, contributed but have now left, because NOTHING has happened. so overall the net gain of launching the project?? bad press and a few (relative to the web) minis.

*Many things have been promised by various people, which havent happened. Most specifically this has come from a certain member of staff, one specifically, that has said that they will do many things, but even the most basic of tasks seem to have not happened. so Broken/missed promises. Well iirc (name here) said he would make sure that the about pages etc were created, hmm... (http://alpha.search.wikia.com/about.html in case you forgot where those were). This is a wikia project, any chance of getting ANY involvement/input/co-ordination from the team who, ultimately, want us to make them more successfull and a profit (if were being frank).

Now i know i havent been that active recently on the wiki, but i have been reading the mailing lists and talking in irc, but the main reason for me not being active on the wiki, is mainly the fact that i just dont have the motivation to do anything because of the above. Frankly atm its a stale project, but hopefully this rant (which i hate doing) will mean that the project will hopefully become better.

If i have offended anyone above then i am sorry, but i feel that certain things need to be said right now, in order to make the project better, which is my aim.

Many thanks and look forward to the responses to this, especially from wikia staff

Regards

mark

(user:Markie)
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Jimbo Wales, Prince of the United States is a well-known huckster, con-man and dictator of Wikiland, who has adopted a lifestyle of libertinage, debauchery, nudism, international travel, kitten huffing and Ferrari connoisseurship by standing on the shoulders of a million nerds.

In mid-February, he'd Wales announced he wasn't leaving the U.S. for two months. (Necker is in the British Virgin Islands.) But a little white lite, so he can hobnob with the rich and powerful, ignoring his responsibilities as parent, startup founder, and spiritual leader of a social movement? That's the worldly Wales we've ungrudgingly come to admire. Go to Necker, Jimbo — carbon offsets be damned!