<![CDATA[Gawker: valleywag, windows 7]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, windows 7]]> http://gawker.com/tag/valleywag/windows7 http://gawker.com/tag/valleywag/windows7 <![CDATA[Microsoft Let NSA Spooks 'Enhance' Windows 7]]> A National Security Agency director just bragged to a Senate subcommittee about his agency's close "cooperation" with Microsoft to, err, "enhance" how Windows 7 guards a user's privacy. Doesn't that just make you feel all warm and fuzzy?

The spooks at the NSA are, of course, notorious for their role monitoring internet activity, and for their use of warantless wiretaps to monitor U.S. phones, often illegally. So computer users could easily be worried to hear that the NSA has "partnerships" with Microsoft, which makes their operating systems; Intel, which makes their wireless chipsets; and McAfee, which makes their antivirus software (so-called!).

From NSA Information Assurance Director Richard Shaeffer's testimony to the Senate Judiciary's Subcommittee on Terrorism and Homeland Security:

Working in partnership with Microsoft and elements of the Department of Defense, NSA leveraged our unique expertise and operational knowledge of system threats and vulnerabilities to engance Microsoft's operating system security guide without constraining the user's ability to perform their everyday tasks... All this was done in coordination with the product release, not months or years later during the product's lifecycle.

Shaeffer also talked about his agency's "trusting relationship" with the private sector, including a "partnership" with Intel and McAffee to promote a security protocol — or should we say, "security" protocol? — from the federal government.

These IT companies all want to do business with the government, so it's to their advantage to be seen as cooperative in implementing federal protocols in their products. But should consumers distrust these ties? The general consensus among private-sector security experts canvassed by ComputerWorld was, in the words of one, "I can't imagine NSA and Microsoft would do anything deliberate because the repercussions would be enormous if they got caught."

Right, because if there's anything that clearly motivates these two massive organizations with virtually guaranteed near-term revenue streams, it's fear of public shame. This is why we have not seen either entity doing anything embarrassing, recently.

(Pic: Microsoft CEO Steve Ballmer, by Getty Images.)

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<![CDATA[Host Your Own Awful Party For Windows 7]]> Microsoft's next operating system, Windows 7, is available to the public Oct. 22. So why not host an awkward launch party for a perfectly diverse group of your friends? Microsoft made an unbearable video tutorial to get you going.

Clearly meant to have a lively, "fun" feel, the painful video is so over-the-top bad we thought it first it must be a hoax. But Microsoft's in-house blogger has been touting these events, which are being organized by an apparently well-established marketing company that specializes in getting people to shill products to their friends at sketchy "house parties." Said marketing company owns the YouTube channel where this video appeared.

Microsoft has a track record of tone deaf commercials, but this marketing video somehow hits a new low. Maybe it's the way there's an undercurrent of tension and seething disdain even among the hired professional actors, as in this scene, about three minutes into the video:

Middle-aged white lady: I led an overview of some of my favorite Windows 7 features... It took, like, 10 minutes [approving murmurs]... It was totally, informal, like, everyone just kind of crowded around the computer in the kitchen [hearty laughter].

...After my overview, I went straight to an activity.

Older white lady: Oh, you went straight to the activity? I let everyone fool around with "Snap" [a Windows 7 feature] for a little while! [Uproarious laughter.]

Young black man: Me too! I did the same!

Middle aged white lady: I love Snap!

Older white lady: And then we started an activity maybe 30 minutes later.

Middle-aged white lady: Well, either way works, right? You figure out what your guests want, and play it by ear. In any event, we each did an activity, or two.

Angry party-pooper geek guy (white): Uh I did three activities. Ya.

Middle-aged white lady: Oooooh.

Young black man: Well, excuse me. [Snickering laughter.]

Middle-aged white lady: That's great! [Laughter] The activities each have you talk for a minute or so, and then...

Angry party-pooper geek guy (white): [Frowns, angrily slams down drink, walks over to get more food and stew in silent rage.]

Or maybe it's the way the video undercuts the very product it purports to be touting, by emphasizing the you should actually install Microsoft's operating system at least 48 hours before your... uh, install party. As in this scene:

Angry party-pooper geek guy (white): Of course the first thing you want to do is install Windows 7, right? [Boisterous, awkward laughter.] Now make sure you do that a couple of days in advance of the party. [Laughter silenced.] Call customer service if you have any questions. [Emphatically, this time, waving arms:] Got to play with Windows 7 before the party.

True. Nothing scotches an awesome Windows 7 party like catastrophic data loss, the Blue Screen of Death and impotent cursing. Person-to-person marketing might work for fun products like cosmetics, or cheap inoffensive gear like Tupperware. But operating system installs? Not fun, not trivial, and not the sort of thing that's going to liven up your kitchen. Device drivers? Crashes? Partitioning? Pass the tequila.

[via the Telegraph]

UPDATE: And of course, the parodies have already begun:

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<![CDATA[Vista is so secure, no one uses it]]> Pity the poor Microsoft employees in charge of protecting Windows from third-party apps with security holes. The only code they can fix is Microsoft's. But as John Markoff reports this morning, Microsoft's boldest move to protect Windows Vista users totally backfired:

Microsoft has tried to combat the problem by building a variety of safeguards into its operating systems and its Internet Explorer browser, with mixed success. The User Account Control feature of Windows Vista, which popped up an endless stream of warnings that irritated users, proved to be one of the key factors in the poor reception for Vista. Last week in Los Angeles, the company said it had entirely reworked the user interface of its new Windows 7 operating system to minimize user frustration.

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<![CDATA[Even Windows 7 can't save us now]]> God bless John Markoff's ethics-addled heart. The veteran New York Times reporter sucks up industry-spin bullshit, fake quotes and all, then repackages it as truth I can cut and paste. Why is Windows 7 suddenly in the news? Same reason Microsoft's cloud-based Office knockoff, whatever it's called, was also demoed to developers in Los Angeles this morning:

The problem was highlighted last week when Microsoft reported its financial results for the most recent quarter. Its Windows unit reported just a 2 percent rise in revenue against a 4 percent decline in operating income. The computer industry viewed the setback as a shift of historic proportions. The company acknowledged last week that the mix of Windows sales in both mature and emerging markets had tipped more toward low-cost PCs, which come with lower-margin versions of Windows and often not Vista. Sales of Office software rose 23 percent, bringing in more revenue than the operating system.

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<![CDATA[Windows 7 may be early, Google tells Mary Jo Foley]]> Microsoft says that Windows 7, the badly needed replacement for Windows Vista, the operating system so laughably bad it tried renaming it, is coming out in 2010. Officially. But Mary Jo Foley, the longtime Microsoft observer, thinks it's coming sooner — before the middle of next year, quite possibly. Foley has plenty of sources she talks to on the phone, but she does some of her best work piecing things together at her keyboard.

First clue: Microsoft has said Windows 7 will ship before the next WinHEC event, a conference for PC makers who license Windows. Second clue: While Microsoft hasn't publicly announced a date for the next WinHEC, a New Orleans convention site lists it as happening next May — something Foley found not by dialing for dollops of information, but rather by Googling it.

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<![CDATA[Windows 7 to make layoffs simple]]> "Simply put, this is the seventh release of Windows, so therefore 'Windows 7' just makes sense." That's how Microsoft chose to announce yesterday — via an employee blog — that the next version of Windows will be called Windows 7. It's not news, but by making the name Facebook official, Microsoft is offering a promise: When all this crazy market meshugana shakes out, Windows will still be here. It'll make you safe. And it'll be simple, not like the Windows you have now. The number is a nice touch, a return to an old but successful software publisher's practice. Windows 7.20, instead of Microsoft Windows Vista Business Service Pack 2, will make it easy next year for the new IT guy to figure out which disc is the right one to install on your old laptop. Don't steal it on your way out the door, ok?

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<![CDATA[Henry Blodget, neat freak]]> Is disgraced stock analyst Henry Blodget the reincarnation of Howard Hughes? In an inadvertently revealing Silicon Alley Insider post explaining his dislike of Windows Seven's touchscreen features, Blodget's screaming germophobia is on full display.

We never touch our PC screen, and we hate it when other people touch our PC screens.... We're not particularly anal, and we polish up our Blackberry every thirty seconds or so.... So excuse us if we don't jump up and down in excitement at the thought that people are going to feel better about jabbing their fat, greasy fingers into our PC screens.
What's particularly fascinating is how Blodget attempts to normalize his neurosis by using the first person plural. Polishing your BlackBerry that frequently isn't healthy, Hank.]]>
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<![CDATA[Bill Gates's presentation at D6, the four-word version]]> After being kicked out of D6 — kicked out of mere proximity to D6, really — I learned I didn't miss much. Want a summary of Bill Gates's presentation at D6 of Windows Seven, Microsoft's supposedly exciting new operating system with multitouch features similar to the year-old Apple iPhone? "Windows Seven is bullshit," says Gizmodo editor Brian Lam. Here's to more insights like that at the Four Seasons hotel bar! The highlights reel, in case you're in doubt:

(Photo by Asa Mathat/AllThingsD.com)

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<![CDATA[Bill Gates's valedictory: Windows Seven]]> VistaCARLSBAD, CA — Next month, Bill Gates is retiring from his day job at Microsoft. That means his appearance tonight at the D6 conference is his last hurrah. To go out with a bang, he is debuting Windows Seven, John Paczkowski reports on the conference's AllThingsD website. Details are scant, but we've heard Microsoft was rushing out Seven to make up for the failures of Vista. Gates, Paczkowski writes, will demonstrate an "all new user interface." Which speaks to Microsoft's problems. Users are not demanding new interfaces; corporations are uninterested in retraining their staffs, and consumers are unmotivated to learn the quirks of a new operating system. Gates would have been better served by simply improving the operating system's reliability and performance — but that does not make for an interesting show.

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<![CDATA[General Motors technology chief plans to skip Windows Vista]]> GMtower.jpg"We're considering bypassing Vista and going straight to Windows 7," GM technology chief Fred Killeen told BusinessWeek. He said that replacing Windows XP with Vista would require the company to buy too many machines. "By the time we'd replace them, Windows 7 might be ready anyway," he said. Fred, Fred, Fred — if you ask Microsoft, Intel, Dell, and the rest of the technology industry, buying too many machines is sort of the point. (Photo by ceonyc)

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