We are Woot.com
Our tiny profit is lost.
Haiku ads don't work.

The company has an extensive back-end sales and distribution network, buying and selling closeout goods to other companies in the industry, including finding items for Amazon to sell on its Gold Box promotion site. It's expanding into T-shirts and wine, as well. Its fulfillment operations are large and sophisticated enough to qualify for FedEx and USPS's SmartPost service (though plenty of users have complained about missed SmartPost deliveries, so that's nothing to brag about). Perhaps the most astounding tidbit of information we got? Woot gets 250,000 views in the first three minutes after midnight from consumers looking to grab the next new item for sale.

Skeptics will say otherwise. They'll point out how Microsoft made way too many brown Zunes, and the glut of those unloved models has constipated their entire system. They'll drone on about the upcoming release of the Zune 2, and Microsoft's willingness to absorb any cost to grab a piece of the personal media market. They'll do anything but face the truth: that forces beyond our understanding are nudging us all toward Zune ownership, for reasons the human mind cannot begin to comprehend.