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kevin werbach
Obama's net neutrality man plays Warcraft
Supernova conference organizer Kevin Werbach is part of President Change's FCC transition team. I've hung out with the guy, and I never would've guessed he belongs to not one, but two guilds in World of Warcraft. Here's his take on WoW's benefits to grownups: More » -
distractions
Wrath of the Lich King to devastate IT departments
Good luck getting your computer fixed today. Is there some strange flu that only infects sysadmins sweeping the nation? No — but Blizzard Entertainment did dump Wrath of the Lich King, an update to its online World of Warcraft videogame franchise, on the Internet at midnight last night. What this means: A lot of engineers are going to be calling in lich this morning, having stayed up to download the update and then level their new Death Knight for a foray into Northrend. Yes, World of Warcraft players actually talk like that. More » -
gaming
UC Irvine prof gets $100,000 to study World of Warcraft
The National Science Foundation has given informatics prof Bonnie Nardi $100,000 to study why Americans go crazy modding World of Warcraft, while Chinese players don't. Nardi has some preliminary thoughts on the difference: More » -
online video
Alex Albrecht and friends play World of Warcraft for fun and profit
The mysterious project Alex Albrecht, cohost of Kevin Rose's Diggnation podcast, has been working on, Project Lore? It's a show where he and some buddies play World of Warcraft together. It couldn't possibly be more geeky, reveling in WoW-speak like "trash mobs," "pulls," "ninja'd" and the like. Given Warcraft's millions of players, it will likely be as successful as it is incomprehensible to the olds. More » -
webtards
Eleven Ways The Internet Can Kill You
While I was pulling an all-nighter this weekend watching YouTube, my stomach started to growl even though I'd had like a whole thing of goldfish crackers and a bottle of Kahlua, and as I popped a diet pill and scratched a couple scabs off my forearm, I had a vision of the eleven ways the Internet could kill you. (Please don't sue: Of course not all the sites and practices listed below are directly responsible for any deaths. But if you're already at risk, you might just get yourself killed when you use them.)
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valley spawn
Scoble promises to get his kid off World of Warcraft
Robert Scoble found Make Magazine's Phil Torrone at SXSW. After exchanging pleasantries, Phil made Robert promise to get his kid to do projects and get him off World of Warcraft. "Do you think the world's problems will be solved with World of Warcraft or by engineers?" -
porn
WhoreLore, The World-of-Warcraft-based Porn Series, Finally Gets The Respect It Deserves
What, you hadn't heard of the series formerly known as Whorecraft? This has seriously been over every porn site I know for months. The fantasy-porn series WhoreLore is based on the online fantasy game World of Warcraft. WhoreLore is so bizarrely interesting (it plays like an unrated version of Xena) that the Village Voice interviewed the director and asked more than "hur hur, those nerds sure love their elf women, eh?" (Although it did say that sort of thing too.) Below, the technically safe-for-work trailer for WhoreLore, and one of the episodes ("Rogues Do It From Behind") with all the porn bits taken out. More » -
virtual worlds
"Second Skin" sheds light on virtual-worlds addiction
A new documentary, Second Skin, promises to reveal why people are so obsessed with massively multiplayer titles like World of Warcraft and Everquest, as well as even more pointless environments like Second Life. By capturing the online lives of seven devoted gamers, the film captures love, greed, addiction, and depression — all spurred by something that's not even real. Second Skin premieres at the South By Southwest film festival in Austin, Texas this March. -
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virtual worlds
World of Warcraft has officially consumed 10 million souls. Blizzard Entertainment, the multiplayer online game's maker, is officially an unstoppable machine. If 2007 estimates are to be believed, World of Warcraft is responsible for 12 percent of the videogame industry's $9.1 billion in software sales. [Worlds in Motion] -
virtual worlds
World of Warcraft teaches survival skills
Blizzard has finally disproved the old adage that videogames rot your brains. In fact, they impart essential survival training on players. Earlier this month, 12-year-old Jørgen Olsen survived a moose attack in Norway by playing dead — a skill his World of Warcraft character had recently learned. And then the game taught a 17-year-old in Bejing how to deal with schoolyard bullies. After losing a fight, he took a cue from the game's Fire Mage and set a match to his real-world opponent, after dousing him in gasoline. -
virtual worlds
Datecraft to provide Warcraft players with virtual social life
Ever wonder why people spend 20, 40 or 80 hours a week playing massively multiplayer online game World of Warcraft? It's to meet hot chicks. That's why a band of intrepid entrepreneurs has developed a cleverly-named social network to "facilitate the building of relationships between World of Warcraft enthusiasts." The wondrous World of Datecraft has currently attracted 300 lonely WoW fanatics (judging from forum registrations). We suspect the appeal of World of Warcraft players is understated. Sure, there's the deathly pallor. But what girl doesn't swoon over a guy capable of back-handing his enemies across the Swamp of Sorrows with an Infinity Blade? That's all part of the attraction: You know he's capable of obsessively focusing on a single goal. All you have to do is switch his attentions over to you. -
social networks
AOL wants a tasty chunk of the 9 million people addicted to the massively multiplayer game World of Warcraft. Its rumored plan is to lure WOW players into AOL's clutches with a dedicated social network at its wow.com domain, dormant for years. Just one problem: Is it setting itself up for a cybersquatting lawsuit? [TechCrunch] -
kids korner
The Internet vs. Sex Game Page
Kids! Uncle Nick is gonna teach you about sex, the Internet, and the interplay of the dehumanizing modern simulacrum versus the physical expression of that most animal of human urges! Also, acrostics! More » -
stats
The Internet is officially better than sex
Reuters is pimping a study conducted by advertising firm JWT concluded that one out of every five people sacrifices sex to spend more time online. More than a quarter of the surveyed say they interact less with friends and acquaintances in face-to-face situations. JWT concluded that we've turned into a bunch of "digitivity denizens," people who opt for Wi-Fi over television and have intertwined their online and offline lives to the point where a fifth of the populace can't go without the Internet for more than a couple of days. Fifteen percent can't last unplugged for more than a day. Of course, JWT only polled 1,011 people — most likely interrupting a really rocking World of Warcraft guild meeting. (Photo by Lucas) -
media
Virtual journalism for virtual worlds
Publishers, despite the hardbitten skepticism of their journalist underlings, vie with the denizens of Silicon Valley for the crown of gullible neophilia. So they ignore reports of Second Life's impending demise, and instead fix their eyes on the virtual world's elusive 8.7 million registered users. Virtual World Productions has decided to stake a claim in virtual journalism. Its goal is to grow into the News Corp. of virtual worlds — never mind that Reuters and CNET beat it to the punch in establishing Second Life bureaus. More » -
joi ito
Joi Ito preaches the World of Warcraft gospel
Serial entrepreneur and investor Joi Ito, a terribly accomplished technologist, is introducing the audience at the Web 2.0 Summit to the communicative and social power of World of Warcraft. His points: More » -
microsoft
News at noon: Microsoft drinks at work
- Barely anyone watches TV or movies online, but everyone has 30 seconds to see a guy kicked in the nuts, finds a new AP/AOL Video poll. [AP on Yahoo News]
- Every day, millions of workers, many of them children, toil at monotonous tasks in poorly lit rooms, wasting away their health while serving an international corporate machine based in Silicon Valley. This menace is known as World of Warcraft. [NY Times]
- Yahoo launches its biggest ad blitz in Britain since the boom to promote its social search, "Yahoo Answers" (motto: "For people who can't just Google it"). [Guardian]
- Holy cow! Shared desks! Nerf guns! Beer at the office! Okay, having beer is pretty awesome, because this is an office at Microsoft. [Seattle P-I]
- A German public prosecutor forced flash memory gadget maker SanDisk to pull the mp3 players from its booth at the huge IFA trade show in Berlin. [Digital-Lifestyles.info]
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ross mayfield
WoW Boys: Ross Mayfield and Jonas Luster system sounds
Last week, ZDNet ran a "World of Warcraft is the new golf" trend story (the recycled premise — Valley notables are networking through the MMORPG). In ZDnet's video of Ross Mayfield, the software exec utters some delightful lines worthy of clipping. So here are Ross Mayfield clips (with a bonus clip from open source developer Jonas Luster) to match the recently released Marissa Mayer giggle. This oughta round out the sound set you've been loading on your cubicle neighbor's computer. More » -
remainders
Remainders: A healthy career in Chinese gold farming
Now playing World of Warcraft can get you a job. Thrilling, really, to discover that a game played by destroying arbitrarily assigned enemies ad infinitum, rising up a ladder until reaching a disappointing top that isn't a top at all, commiserating with socially inept addicts with little life outside the computer, could prepare you for tech work. No, seriously, I am shocked at this news. [Wired] More »
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