A party with a theme for a company without one

MEGAN MCCARTHY — Adaptive Path sold a web measurement offshoot to Google. The company's site says it offers user experience consulting, events, reports and products. One of their partners invented, sort of, Ajax, a collection of web standards which is a definitional challenge in itself. The theme of the company's sixth birthday party, at least, was clear: Bad Prom, which explained the rack of taffeta dresses and sunset photo backdrop in the corner. Among the usual San Francisco tech suspects — Tantek Celik of Technorati and the omnipresent Scott Beale of Laughing Squid — was Adriana Gascoigne, former publicist for faltering video site, Guba. How was Adriana, pictured above, enjoying the party? Absolutely. "But," she asked, looking around, lowering her voice, "Adaptive Path... What do they actually do?" [Here's the full gallery of photos from the Adaptive Path party; and Flickr, Yahoo's photo service, also threw a party for users in San Francisco this weekend to mark its third anniversary. Photos are by Valleywag's Lane Hartwell.]

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