With a secretive company like Apple, sometimes you have to read between the lines. And what I'm reading is that Steve Jobs & Co. think that sales of iTunes movies and TV shows are nothing to brag about. Apple's latest press release touts how the company has sold 3 billion songs to date. But unlike its last milestone press release from January, no mention is made of how many videos Apple's online store has sold. No wonder Jobs refers to the company's Apple TV set-top box — a potential market for the iTunes videos Apple is selling — as "a hobby."

Contact information for this author is not available.