Ask, Barry Diller's heavily-marketed search engine, has a new celebrity endorsement. In 'I Know Who Killed Me', a lame-looking thriller starring Lindsay Lohan, an exotic dancer is abducted and tortured by a serial killer, before escaping with her life, but without her identity. Confusing. Even for Lohan's character, so she turns to a search engine for answers. Google's obviously too pure to pay for product placement, so the exotic dancer, now wearing spectacles to convey intellectual purpose, turns to Ask. Expect a surge in usage of the also-ran search engine, at least from coked-up drunk-driving slappers who model themselves on the troubled celebrity. I believe IAC's site, which has struggled to rise from fifth place in the search wars, has finally found its target demographic.

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