An unimpressed reaction from the bloggers to a new digital music player, from a company with no track record in consumer gadgets. Why is the speculation always so much more exciting than the reality? asks web designer Derek Powazek. Writes Dori Smith on backupbrain.com: All I can say is, "Snore." It's just another consumer device; one that's already been done better and cheaper by others. Spot what's funky with this story? This initially unpopular device was, not Microsoft's Zune, but Apple's first iPod, launched five years ago. The snipes, above, come from blogs at the time. (For giggles, browse this Mac forum thread.) To think that, an eyeblink ago, a company could actually defy bad buzz among web influencers and build a gigantic business on mass market appeal. How presumptuous.