Jan 22, 2007 02:52 PM
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Tue Feb 9
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Ben Casnocha, the 18-year-old software entrepreneur known by classmates at San Francisco's Town School for Boys as "Ben the Businessman," features heavily in Young Wealth, the new book by Jon Swartz of USA Today. Casnocha, gangly 6'4" founder of a small software company called Comcate, says: "Stay humble on the outside, but consider yourself unstoppable on the inside." Fine advice, but, by so publicly boasting of his secret self-confidence, Casnocha does rather break his own rules. After the jump, more of the entrepreneurial prodigy's wisdom. Trick yourself. Self-deception is essential to maintain high self-esteem. It's okay to take more credit than you deserve, in your own mind, for successes. It's okay to think you can outwork and out-passion anyone who competes with you. Stay humble on the outside, but consider yourself unstoppable on the inside.
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