Oct 18, 2007 07:59 PM
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Thu Mar 18
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WEB 2.0 SUMMIT — Is Brian McAndrews the odd man out in the online-ad industry? In a four-person panel, Microsoft's new advertising chief was sitting off by himself, while executives from Yahoo, AOL, and Openads shared a couch. "You won't have a dominant player," says McAndrews of consolidation in the industry — consolidation that he helped along by selling his company, aQuantive, to Microsoft for $6 billion. aQuantive, like Microsoft, was based in the Seattle area, far from the office parks of Silicon Valley and the skyscrapers of Madison Avenue.
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