Futurist and serial entrepreneur-investor Esther Dyson chilled at this week's Web 2.0 Summit, held by Tim O'Reilly's company O'Reilly Media. A reader says:

Overheard at Web 2.0 today - she just sold the venerable Release 1.0 to Tim O'Reilly and it is going to be renamed Release 2.0 to help promote the Web 2.0 meme.

1. "Release 2.0." Ugh.
2. Release 1.0 is Dyson's monthly report and conference.
3. Release 2.0 is her book.
4. Both have her face on them, and that personal branding skeeves me out.

Earlier: Dyson's PC Forum is over forever [Valleywag]

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