As an investor who's better at motivating startups than picking them, Guy Kawasaki makes an irresistible target for a malign gossip rag. But one has to give some credit to the former Apple evangelist. Kawasaki, whose new online rumor pool launched this week to an unenthusiastic punditocracy, defuses criticism with a nice line in self-deprecation. "You can make the case that I've been living off my name for the past 20 years now. I'm proof that if you do one thing right in your life, you can pretty much coast for a while." [Plucked from a long podcast interview.]

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