MEGAN — There is so much hypocrisy to expose, puffery to deflate, and sloppy thinking to disentangle, but Valleywag's mission isn't entirely destructive. Our first HERO award goes to Bill Watkins, CEO of hard drive maker Seagate, for services to the English language. After a day sifting jargon, obfuscation and hype, it is a relief to come across this description, from Watkins, of his company's mission: "Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn."

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