IAC's video schemes

It goes without saying that most online video is crap, and will continue to be so for quite awhile (perhaps forever). Undeterred, Barry Diller's Interactive Corp is steadily ramping up video on all its sites. The Wall Street Journal takes notice, particularly of College Humor's efforts, as those are furthest along. Still, it wouldn't be the WSJ without a tut-tut graf, which begins

But Mr. Diller is late to the party, some analysts say. To date, IAC hasn't done much to reach out to the tens of millions of Americans who routinely watch video online.

Counter-examples include ESPN's video efforts and the millions-strong audience of "Yahoo Tech's 'Hook Me Up.'" Diller has his own white whale on the horizon, though.

Forthcoming is 23/6, which, in partnership with comedy incubator Huffington Post

will poke fun at news-making politicians, celebrities and businessmen throughout the day, providing "some of the news, most of the time," through online video segments as well as written pieces, photos and a blog.

Poke fun! Finally. Diller has no qualms going aggressively into video, given that his discount sites (HSN.com etc.) just posted an $214 million writedown. More fun-poking clips, please, and fast.

Contact information for this author is not available.