So Steve Jobs has annoyed some of the more dogmatic technologists by making Apple's new smartphone a closed system. The iPhone will run software developed by the Cupertino consumer electronics company, and its partners, but not by unapproved developers. That's the Apple CEO's prerogative: he's a design nazi, and doesn't want ugly interfaces messing up his perfect new thing. So why not just say that? Instead, Jobs implies, falsely, that Cingular, which will provide phone service for the new device, is the company afraid of rogue software.