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There's no particular interest in the $20m funding for Aggregate Knowledge, a service which helps e-commerce sites increase sales by identifying where customers get lost. Except that, notes Matt Marshall of Venture Beat, the deal confirms the reputation of DAG Ventures, the fund that led the round, as a slavish follower of alpha venture capitalists, such as Kleiner Perkins, which led Aggregate Knowledge's previous round. No wonder DAG's nickname, among the Sand Hill Road cynics, is "Coattail Ventures".
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