By
Nick Denton,
4:17 PM on Thu Dec 28 2006,
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A brand new nominee for counter-productive marketing campaign of 2006: Microsoft's effort to win over technology influencers to its new Vista operating system.
First, the
Redmond compromises the incorruptible with a $2,200 gift, an
Acer Ferrari laptop that they are free to keep;
second,
it offends bloggers who were left off Microsoft's Christmas list; and,
finally,
Microsoft disappoints the happy recipients by telling them that they have to send back the laptops, after all. Now that's what I call a comprehensive promotional campaign. Voting on worst marketing campaign of 2006 begins this evening; and the award ceremony is tomorrow on
Valleywag.