Business Week's newly skeptical take on Second Life shouldn't be taken that seriously. This most mindlessly trend-following of business magazines put the bizarre virtual world's first "real estate mogul" on its front cover a year ago. Now the fickle magazine has noticed that corporate marketers such as Wells Fargo, Starwood and Coca-Cola have bailed on Linden Lab's clunky 3D online environment. Business Week's opinion is about as inconstant, and meaningless, as a teenage crush. But, unfortunately for Linden Lab, so are affections of the corporate marketers who underpin the Benchmark-backed company's economic ecosystem. Philip Rosedale's company doesn't sell directly to the blue-chip companies such as IBM, which have set up virtual islands in a misguided marketing effort; but Second Life takes money in taxes; and the highly-paid developers of these ridiculous 3D "showrooms" are the virtual world's most motivated boosters. The adolescent pranksters and furry perverts will continue to roam Second Life whether or not it has approval from Business Week; but the shallower marketers, upon which the virtual world depends for financial support, may be less constant.