From the looks of things, pornographers are the only people who have really figured out how to advertise on Facebook. No worries, Inside Facebook's Justin Smith is on the case. He's written The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook. But, as you can tell from the title, conciseness is not Smith's strong point. Here are 100-word versions of its three sections.
I. Guerilla marketers
- Treat your profile as a place to convert friends.
- Create a Facebook group for for customers, partners, and friends. Don't spam them.
- For that, you need a Facebook Page.
- Use Facebook Events to promote yours.
- Use Facebook Notes and Photos to post content about your brand.
- Send too many Facebook messages and you'll get shuttered.
- Facebook says it won't let you spam with Facebook Marketplace ads either.
- Use Facebook Shared/Posted items to promote groups, events, photos, links or applications into your "friends'" news feeds.
- Spam away on your Facebook Network page.
- Remember, when users interact with your brand in these ways, Facebook says so in their friends' news feed.
II. Marketers with a budget
- Facebook offers Social Ads. Target by age, sex, location, keywords, education level, workplaces, political views, and relationship status. Pay by CPM or CPC.
- Beacon allows partners to send Facebook information about what users do on their websites, in order to publish the info inside Facebook via the Mini Feed and News Feed. It's way sketch.
- You can pay to poll Facebook users, too.
- Marketers can try to advertise over apps on the Facebook platform. Inventory is sold on a CPM, CPC, CPA, and CPI. Quality is dicey.
- Try sponsoring an app.
- Sponsored Groups cost $100,000 per month and will soon be phased out.
III. Application Developers
- Market through users profiles, mini feeds and news feeds.
- Design your app so it asks users to invite their friends.
- Facebook notifications don't work well cause they seem spammy.
- You cans send users five email notifications per day.
- Submit to the Application Directory with compelling art and copy.
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Dec 11, 2007 07:30 PM
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