By Owen Thomas, 12:09 PM on Mon Aug 13 2007, 777 views (Edit, to draft, un-top, Slurp)

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How does the tabloidtastic New York Post spice up a boring story like the ascent of new Microsoft advertising chief Brian McAndrews?

Why, with a ginormous shot of a Victoria's Secret model, of course. Victoria's Secret is cited as one of the advertisers McAndrews cultivated as CEO of online-advertising firm aQuantive. The Post reports that, after Microsoft closes its $6 billion buy of aQuantive, McAndrews is expected to head up the software giant's ad sales and technology operations. One of the questions McAndrews should ask himself, given his new job: With ads like that, who needs content?