Aug 10, 2007 02:38 PM
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San Francisco, 4:58 PM
Tue Feb 9
57 posts in the last 24 hours
Media companies act a lot like high schoolers. It's a constant poseur contest to prove who is the coolest. When one site adds reader comments, another will throw up user-created blogs. Now that video sites are the hot new commodity, everybody is rushing in like it's a back-to-school sale at Target. Future US, enthusiast-magazine publisher not particularly extraordinaire, has announced plans to launch its new video site, Gloob.TV, next Monday. Unlike the phenomenon known as YouTube, Gloob isn't for sharing. Future, displaying its editors' we-know-best instincts, knows its readership is too lazy to "trawl through all the crap." It will do that for them. "We also feel that many sites have been inundated with unpleasant commenters, spammers and scumbags," reads Gloob's about page. "Gloob wants to be different. We'll police our stories so the low-life gets ejected." Gloob, you win points for attitude, but lose them for acting like a high-school wannabe.
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