Jan 18, 2007 12:17 PM
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San Francisco, 10:36 PM
Tue Feb 9
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"In the past, many people raised enough money to just launch a product, but I've raised enough so that we can go through three iterations," Munjal Shah says. He adds that Riya, San Mateo, Calif., has enough cash to last till 2009, even if it doesn't generate any revenue. [The Wall Street Journal figures that, because startups are burning through their cash more cautiously, a bust will be more gentle. Which does beg a further question. A long and agonizing demise, or sudden death, dot-com style: what would you choose?
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