Nov 9, 2007 02:45 PM
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San Francisco, 11:41 AM
Sat Mar 13
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73 million U.S. households now have discretionary income, up from about 57 million in 2002, reports the Conference Board, a business research nonprofit. That is, if you're keeping score, 16 million more households for marketers to sucker. Yay for online advertising! But wait. Just 3 percent of all U.S. housholds account for 38 percent of the nation's total discretionary income. Hmm. Yay for aspirational online advertising! (Photo by SqueakyMarmot)
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