"A new way to buy someone a drink online!" I love that a site named BuyYourFriendADrink.com adds an explanatory tagline. Buy a "drink certificate" (only good at participating bars) and the recipient gets a text message and e-mail with a gift code. So it's like buying a drink but more expensive and involves making a barkeep check codes. If I lived near one of these bars, I'd wait until the bartenders got tired of checking codes and just use fake ones. But then I'd have to pretend I'm friends with someone dumb enough to use this site.