Early adopter? Late adopter? Surly adopter? Nokia and Apple (or rather, an opportunistic Apple retailer) are vying for your affections. When you Googled "iPhone" earlier today, targeted ads for Nokia's Mosh social network showed up, taunting iPhone buyers for having overpaid. In response, Apple an Apple e-commerce affiliate placed ads telling "late adopters" that they could get "all the iPhone" for two-thirds the price. The ads no longer appear on Google, but we suspect this was more of a competitive tweak than a long-term marketing strategy. Update: Turns out the Apple ad was a fake, placed by a third-party affiliate. (Screenshot by Search Engine Land)

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