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    Rupert Murdoch takes website away from 7-year-old girl

    By Owen Thomas, 12:48 PM on Fri Aug 31 2007, 4,095 views (Edit, to draft, un-top, Slurp)

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    Rupert Murdoch - ValleywagNews Corp., under CEO Rupert Murdoch, already has developed a reputation for stealing websites, when a Fox television show or advertiser covets a desirable URL on the MySpace social network. But Murdoch's website-snatching ways extend further than that. On Wednesday, News Corp. and NBC Universal announced that their online-video joint venture finally had a name, "Hulu". But before Hulu.com fell into Murdoch's hands, the website featured no videos at all — just innocent pictures of a couple's 7-year-old daughter.

    Copies of the Hulu.com website cached by the Internet Archive indicate that Posen and Lucy Hung previously owned the four-letter domain name, rare and valuable because of its brevity. (A person named Posen Hung works for Symbol Technologies in the Bay Area, according to LinkedIn.) One hopes the Hungs were handsomely rewarded for giving up their family photo album. Or was this deal, too, a steal for Murdoch & Co.?

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    We've uncovered what's really killing the online-advertising business: Sarah Palin! Or rather, the lack thereof. Traffic at Hulu, NBC's YouTube wannabe, tumbled in November without the Web's favorite hot lady governor and VP candidate. ComScore, a Web-traffic measurement firm, reports that visitors ...
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    Hulu's surprising lesson

    Jason Kilar, the CEO of online-video site Hulu, has rediscovered a truism: less is more. Hulu, which is mostly owned by NBC and News Corp., runs fewer ads on the TV clips it licenses from its TV-network parents than they air when they broadcast the same shows.

    Read More: Domain Names, Hulu, News Corp., Top, Nbc, Online Video, Rupert Murdoch, Valleywag
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Fri Jul 10
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