Rubyred Labs' Valleyschwag service launched last month with a fancy (and inexplicably cowboy-themed) site and the promise of a monthly schwag pack for every subscriber. $15 buys a monthly bundle of Valley-branded tees, stickers, and chapstick (yes). Now Schwagsketeers get something for free — a crack at private betas. The Valleyschwag newsletter says:

CAN YOU KEEP A SECRET? [No. — Ed.] We'll soon be rolling out a companion piece to Valleyschwag called Valleybeta, a service which will give members access to sizzling private betas before their release. As a Valleyschwag member you're automatically registered, as long as you complete the profile form on your Valleyschwag Page. And, yes, it's free.

For all but the most harried journalists mired in Web 2.0, private betas are little treasures, and a fun way to try a new service, feel special, and royally fuck up your computer. Valleybeta users can customize their beta subscriptions by category, hand out personal information, and get in on the ground floor of the next Boo.com, Webvan, or Kozmo.

My Valleyschwag [Valleyschwag.com]

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