The channel that, in our youth, played music videos, is attempting to get hip by signing up for a Twitter account. The point of MTV's "mtvmoonman" updates seems to be to promote the upcoming Video Music Awards. But are they reaching the right audience? Just wait until MTV discovers that Twitter's audience consists almost entirely of dweebs, not tweens. Same vowels, mostly different consonants. An understandable mistake for MTV's out-of-touch overlords at Viacom to make. (Full disclosure: They wouldn't be the first.) Add the Twitter flitter this to MTV's list of failed new-media experiments.

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