All part of the marketing plan

After the jump, some cleavage, for no better reason than this: the photos were taken in the photo booth at Yelp's holiday party last week; the online yellow pages site, which uses its founder's partyboy image to attract media attention, was incubated by Max Levchin, founder of Paypal, and funded by Benchmark Capital; and, in the run-up to Christmas, there is no real news.

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