Earlier this week, Tinder's director of marketing Whitney Wolfe posted an Instagram from NBCUniversal. "Mindy project cast rehearsing their lines for January's tinder episode," wrote Wolfe, followed by a series of weeping-with-laughter emojis.
After Valleywag asked Tinder how the, um, speed dating app, came to be featured on the Fox sitcom, Wolfe deleted the photo and we have yet to hear back from the company. Tinder, which was born out of IAC's since-shuttered Hatch Labs, is based in Los Angeles. CEO and cofounder Sean Rad was previously the cofounder of Ad.ly, a company that helps brands find celebrities to promote their goods and services on social media, so it's quite possible Rad has some connections at NBCUniversal.
The infatuation appears to be mutual. Kaling posted a Halloween photo on Instagram last week asking her 500,000 followers if she should make the image her "new @Tinderapp profile pic." Tinder later shared the image with its 12,000 Facebook fans, encouraging them to tune into the show. We have reached out to "The Mindy Project" and will update the post if we hear back.
In any case, Tinder seems like a good subplot for the romantic foibles of love-doomed obstetrician Dr. Lahiri. She'll find some fratty college guy who is too young for her and introduce Fox audiences to cruel efficiency of a left swipe.
It has to be less controversial than that time Ashton Kutcher tried to sneak his investments onto "Two and a Half Men" with some well-placed laptop stickers.
To contact the author of this post, please email firstname.lastname@example.org.
Correction: An earlier version of this post identified Wolfe as one of the cofounders of Tinder, as it states on Wolfe's LinkedIn profile. A Tinder representative informed us that Wolfe's title with the company is director of marketing.
[Top image via Instagram]