As the saying goes, If you're not paying for the product, you are the product. For social networks and their data brokers, that product is personal data about what you like and what you buy, even the President knows how that works. Self-quantification startups, on the other hand, look at the product within you. It's a very literal take on behavioral tracking.
A new app called Exist climbed to the top of Hacker News today with screenshots of its service which quantifies everything short of what porn you watched last time. The company says it's able to collect this much super personal intel because it integrates with services like Jawbone UP, Fitbit, Moves, Last.fm, Foursquare, Twitter, and more.
As one of the Hacker News commenters noted:
Now might be the time to mobilize on that whole compensating users for the data they turn over idea.
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