[There was a video here]

And by now, I mean again, because an economic disaster wasn't enough to teach people that modesty is becoming when you're touting a business with no demonstrable worth. But, Pharrell!

The performance was on behalf of Yplan, a startup that will sell you last minute tickets to concerts and events. A tipster told us she was "pretty sure they invited a whole modeling agency," which is always a good economic indicator. If you get really close to your Retina Display, you can almost feel the cocaine tingle.

And maybe Yplan will take off! Christ knows we all need more ways to impulse buy online—right, LivingSocial?

Get Lucky was probably the most apt song, intentional or otherwise.