The more Uber's price gouging is contested, the more its defense boils down to pay up, or fuck off. Menlo Ventures investor Venky Ganesan just offered up the most tone deaf version, comparing astronomically priced Uber rides to $200,000 cancer treatments.

In a conversation with Bloomberg TV's Emily Chang, Ganesan makes the idiotic analogy: Uber is so great, you won't mind paying extra. You'll just be glad you're in the car! Likewise, cancer medications might prevent you from dying, so you'll gladly pay up for that, too. What Ganesan might not realize that pharmaceuticals are, of course, the price gouging example par excellence—if only he could invest in an Uber-for-relating-to-the-rest-of-humanity.