After, Zuck's next quasi-philanthrophy will be, an endeavor to get more poor people on the internet—with the hope, of course, that they'll become Facebook users. The long con.

Watch that video up there—you'd think it were promoting Doctors Without Borders, not a piece of cynical Facebook marketing. (Hint: it is) But if Zuckerberg's efforts mean more of the developing world has access to the internet and the economic benefits that entails, then great— doesn't plan missionary squads threatening Facebook sign-ups or death by firing squad. Eventually they'll become tired of Facebook and start using Snapchat, just like the rest of us. In the meantime, we get to see Zuck play Bono on CNN.