Ken Kurson, editor-in-chief of the New York Observer, confirmed to Valleywag that he has hired Ryan Holiday, author of the book Trust Me, I'm Lying: Confessions of a Media Manipulator, as the editor-at-large of its tech blog, Betabeat. In a statement, printed in full below, Holiday described the website as a "client."
The original Hot or Not, which launched in 2000, was the precursor to today's ratings apps—a website that let strangers judge pulchritude by profile pic alone. It's so old, Mark Zuckerberg ripped off the idea to get Facebook rolling. So how did the newly relaunched version get to no. 13 in Apple's App Store?
With the help of good old fashioned email spam.