Startup Brilliance: Let's Call Part-Time Laundry Workers "Ninjas"

Sam Biddle · 10/08/13 09:56AM

Silicon Valley alchemy doesn't just create dazzling new things—it dazzles us into thinking mundane old ideas are new again. Take the idea of hauling away someone's dirty clothes: at LA startup Washio, you're actually a "kickass laundry ninja." What a difference a smartphone makes.