In about a week, Apple will announce a new phone. This will become national news, and coverage of a piece of metal, plastic and glass will dwarf that of human suffering here and abroad. You've probably already read some exciting things about the iPhone 6, even though it doesn't technically exist yet, and is a "big secret." That's not an accident—Apple makes reporters do their advertising.
The following email was sent in by a tipster at a large national newspaper. The real question, I think, is how many writers actually agree to "collaborate" on a story with a company? The answer is more than zero, and that's bad.