Did Path Cheat Its Way to The Top?

Sam Biddle and Nitasha Tiku · 06/12/13 12:53PM

Path is not a popular app. Outside of privacy crusaders and various geek niches, it's virtually unknown—a sanctimonious social network built to appeal to Facebook's haters, that ended up appealing to few. But for some reason, it's spiking in popularity around the world. Inexplicable, right? No—just shady spam tactics and money at work.